WeightWatchers 2013 Annual Report Download - page 7

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We were once again ranked #1 for Best
Weight Loss Diet, Easiest Diet to Follow
and Best Commercial Diet Plan by
U.S. News and World Report.
innovate in a changing market, leveraging a deep understanding of consumer
needs. We are moving away from a hard distinction between our meetings
business and Online business, and we are combining our assets to solve for the
consumer’s weight management needs on his or her terms. This will require
the creation of new fundamental capabilities in innovation and investments in
our insights and product development processes. Finally, this implies evolving
our brand positioning as well, building on the incredible brand awareness of
Weight Watchers to make our brand more inclusive and capable of playing a
broader role in consumer wellness to attract a wider range of consumer
segments. Our transformation plan calls for 2015 to be a year of significant
progress in re-imagining our marketplace offer.
Growing our healthcare business is our third strategic pillar. Weight Watchers is
uniquely suited to a more integrated place in the healthcare ecosystem, taking a
front line position in fighting the obesity epidemic. There is a growing emphasis
on obesity prevention driven by regulatory changes and an increasing focus on
corporate wellness. Obesity-related conditions, especially diabetes, come at a
significant cost for employers, health plans, providers and employees. Excess
weight drives 10% of healthcare costs1 and obesity raises annual medical costs
by over $2,700 per adult2. It is clear that fundamental lifestyle change will be
a key factor in long-term healthcare cost containment. Weight Watchers has
a significant opportunity to partner with large healthcare players, creating new
access to millions of lives who can benefit from our solutions. In turn, healthcare
organizations and employers can reap the rewards of healthier employees and
lower costs. Our team is building out our capabilities – many rooted in technology
– to meet the needs of the expanding healthcare market. Our powerful brand,
leading market presence, and proven effectiveness all make Weight Watchers a
compelling partner for employers, insurers, and healthcare providers pursuing
the benefits of improved weight management on a population level.
Our fourth and final strategic pillar is strengthening the organization. Weight
Watchers is united by a core belief in our mission of helping people lose weight to
live happier, healthier lives. In addition, we are committed to instilling the critical
1http://www.hsph.harvard.edu/obesity-prevention-source/obesity-consequences/economic/
Finkelstein EA, Trogdon JG, Cohen JW, Dietz W. Annual medical spending attributable to obesity: payer- and service-
specific estimates. Health Aff (Millwood) 2009; 28(5):w822–w831.
2Cawley. Medical Care Costs of Obesity. Jnl Health Economics 2012 .