WeightWatchers 2013 Annual Report Download - page 19

Download and view the complete annual report

Please find page 19 of the 2013 WeightWatchers annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 138

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138

lifestyle, with a view toward long-term behavior modification—a key aspect of the Weight Watchers approach
toward sustainable weight loss. Weight Watchers Online allows consumers to learn how to make healthier food
choices and lead a more active lifestyle by providing them with online and mobile content, functionality,
resources and interactive web-based weight management plans. As of the end of fiscal 2013,
WeightWatchers.com had over 1.7 million active Weight Watchers Online subscribers.
Weight Watchers eTools is an Internet weight management product available to consumers who are Weight
Watchers meetings members. Weight Watchers eTools allows users to interactively manage the day-to-day
aspects of their weight management plans online or via their mobile devices, discover different food options, stay
informed and motivated, and keep track of their weight management efforts.
As Weight Watchers Online and Weight Watchers eTools reflect different value propositions, the
subscription products are priced differently. Both subscription products currently offer an initial pre-paid
subscription term of one or three months, continuing thereafter on a pre-paid month-to-month basis until
canceled. In the United States, Weight Watchers Online costs $65.00 for the initial 3-month term or $48.90 for
the initial one-month term. The ongoing monthly fee for Weight Watchers Online is $18.95. In the United States,
Weight Watchers eTools costs $34.95 for the initial 3-month term or $14.95 for the initial one-month term. The
ongoing monthly fee for Weight Watchers eTools is $14.95. From time to time, we offer discounts on these
standard pricing terms. In addition, Weight Watchers eTools is included for free in purchases by consumers of
Monthly Pass.
Features of Subscription Products
We believe WeightWatchers.com’s personalized and interactive Internet subscription products provide
customers with an engaging weight management experience. Our Internet subscription products help customers
monitor their weight management efforts, encourage exercise and a more active lifestyle, and provide guidance
toward healthier eating habits by offering the following interactive resources:
• Simple Start application
•PointsPlus Tracker
• “Spaces” tool to help manage situations and the environment
• “Routines” tool to help establish healthy routines
•PointsPlus Calculators
• Power Foods lists
• Weight Tracker and Progress Charts
• Nutritional Guidelines
• Hunger Tracker
• Fitness Workouts and Videos
• Recipe and Food Databases
• Recipe Builder
• Meal Ideas
• Restaurant Guides
Mobile Solutions and Other Market Opportunities
We believe that mobile weight management tools and resources are an important market opportunity for us.
Our mobile phone applications, the iPhone®application, which launched in fiscal 2009, and the Android™
5