US Cellular 2009 Annual Report Download - page 96

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Our customers
We believe that creating positive connections with our customers enhances their wireless
experience and builds customer loyalty.
Our associates
We owe every bit of success to our associates—people with a real passion for their work,
who are committed to “doing the right thing.”
•฀฀100 percent of associates participating in our 2009 Culture Survey agreed that serving
customers was their highest priority.
Our communities
We believe in being more than just a wireless provider in the communities where we do
business. We’re committed to helping schools through two innovative, grassroots programs:
•฀฀Calling All Communities awards $100,000 each to 10 schools that receive the most
votes from community members.
•฀฀Calling All Teachers contributes $1 million to fund classroom projects.
U.S. Cellular has received the
J.D. Power and Associates award for
“Highest Call Quality Performance
among Wireless Cell Phone Users in
the North Central Region” for nine
consecutive reporting periods.
We’re in the business of connecting people.
We’re committed
to building strong
relationships with
our customers, our
associates, and
our communities.
TX
CA
MT
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NV
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OR
UT
KS
WY
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NE
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MN
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OK
FL
WI
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AL GA
AR
LA
MI
IN
PA
NC
NY
MS
TN
VA
KY
OH
SC
ME
WV
VT NH
MA
CT
MD
NJ
DE
RI
U.S. Cellular® headquarters, Chicago, Ill.
Licenses currently operated by U.S. Cellular
Licenses owned or won in auction by
limited partnerships in which U.S. Cellular
is a limited partner
U.S. Cellular received the highest numerical score among wireless service providers in the proprietary J.D. Power and
Associates 2010 Wireless Call Quality Performance StudySM–Vol. 1. Study based on 23,373 total responses measuring
five providers in the North Central region (IL, IN, MI, OH, WI) and measures opinions of wireless users about the call
quality of their service. Proprietary study results are based on experiences and perceptions of consumers surveyed
in July to December 2009. Your experiences may vary. Visit jdpower.com.