US Cellular 2009 Annual Report Download - page 6

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• Calling All Teachers provides $1 million in
funding for classroom projects across the
nation. In 2009, we funded more than 2,000
projects, making a positive impact on more
than 170,000 students.
These programs enable us to create personal
connections with customers that extend beyond
our award-winning network, build associate
pride, drive brand loyalty, and create word-of-
mouth ambassadors throughout our footprint.
Looking forward
U.S. Cellular is continuing to focus on
increasing customer engagement with unique
services and features that transform and exceed
customer expectations and differentiate our
company in the marketplace. Our major initiatives
and goals include:
• Introducing innovative services to strengthen
our Believe in Something Better ® brand
positioning;
• Enabling faster service and product development
with a new point-of-sale and billing system;
• Developing a deep understanding of different
customer types and segments, and using that
knowledge to target customer segments that
offer significant growth potential;
• Driving online sales, engagement and
self-service through a new web platform;
• Supporting increased customer demand
for high-speed data by completing the 3G
network expansion, offering high-demand data
services and applications, and maintaining
a compelling portfolio of feature-rich smart
phones and premium phones, including new
Android-based phones;
• Attracting more prepaid customers with
value-oriented voice and data offerings; and
• Preparing for future network capacity demands
by continuing 4G LTE trials and by beginning
to develop our 4G rollout plans.
We are excited about the opportunities for
growth in wireless communications and data
services, and we are confident that the major
enablement initiatives currently under way
will position U.S. Cellular for success over the
long term.
We thank all of our dedicated, customer-focused
associates for our successes in 2009. And, we
thank you, our shareholders and debt holders,
for your continued support.
Cordially yours,
LeRoy T. Carlson, Jr.
Chairman
John E. Rooney
President and Chief
Executive Officer
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