U-Haul 2007 Annual Report Download - page 12

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Net revenue from our SAC Holding II operating segment wa
6
s approximately 1.3%, 1.3% and 1.1% of
net revenue in fiscal 2007, 2006 and 2005, respectively.
E
merica with approximately
s working within our Moving and Storage operating segment.
Sa
ndependent U-Haul dealers through advertising of U-Haul moving and self-storage
re
to our retail centers through independent U-Haul dealers, and by
ex
y 30% of the reservations made for U-Move rentals were completed through the Company’ s website.
M
e. Our major
co
mpetitors in the
rage Inc., Extra Space Storage, Inc., and Sovran Self-Storage Inc.
In
pete in the insurance
business based upon price, product design, and services rendered to agents and policyholders.
consolidated
mployees
As of March 31, 2007, we employed approximately 18,000 people throughout North A
98% of these employee
les and Marketing
We promote U-Haul brand awareness through direct and co-marketing arrangements. Our direct marketing
activities consist of yellow pages, print and web based advertising as well as trade events, movie cameos of our
rental fleet and boxes, and industry and consumer communications. Our rental equipment is our best form of
advertisement. We support our i
ntals, products and services.
Our marketing plan includes maintaining our leadership position with U-Haul being synonymous with “do-it-
yourself” moving and storage. We accomplish this by continually improving the ease of use and efficiency of our
rental equipment, by providing added convenience
panding the capabilities of our eMove web site.
A significant driver of U-Haul’ s rental transaction volume is our utilization of an online reservation and sales
system, through www.uhaul.com, www.eMove.com and our 24-hour 1-800-GO-U-HAUL telephone reservations
system. The Company’ s 1-800-GO-U-HAUL telephone reservation line is prominently featured on nationwide
yellow page advertising, its websites and on the outside of its vehicles, and is a major driver of customer lead
sources. Nearl
Competition
oving and Storage Operating Segment
The moving truck and trailer rental industry is large and highly competitive. There are two distinct users of rental
trucks: commercial and “do-it-yourself” residential users. We focus primarily on the “do-it-yourself” residential
user. Within this segment, we believe the principal competitive factors are convenience of rental locations,
availability of quality rental moving equipment, breadth of essential products and services, and pric
mpetitors in the moving equipment rental market are AvisBudget Group and Penske Truck Leasing.
The self-storage market is large and highly fragmented. We believe the principal competitive factors in this
industry are convenience of storage rental locations, cleanliness, security and price. Our primary co
self-storage market are Public Sto
surance Operating Segments
The highly competitive insurance industry includes a large number of life insurance companies and property and
casualty insurance companies. In addition, the marketplace includes financial services firms offering both insurance
and financial products. Some of the insurance companies are owned by stockholders and others are owned by
policyholders. Many competitors have been in business for a longer period of time or possess substantially greater
financial resources and broader product portfolios than our insurance companies. We com