Time Magazine 2013 Annual Report Download - page 20

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on its entertainment networks to strengthen its brands with its audiences, advertisers and distributors. Turner has
made progress on its programming strategy over the last few years, including increasing its investment in high
quality original programs for TNT and TBS and entering into an agreement with Major League Baseball
(“MLB”) in 2012 that extended its relationship with MLB through 2021. Turner’s sports programming also
features licensed programming from the National Basketball Association (“NBA”), the NCAA, NASCAR and
Professional Golfers’ Association (“PGA”).
Turner’s news networks, CNN and HLN, deliver comprehensive news and analysis to global audiences.
Turner is focused on maintaining CNN’s leadership in worldwide breaking-news and political coverage and
broadening the scope of CNN’s programming to include other types of news and content, including original
programming and documentaries.
Turner’s networks and the number of U.S. television households reached as of December 31, 2013 for its
networks are set forth in the following table:
Network
U.S. Television
Households
(in millions)1
TBS .......................................... 98.6
TNT.......................................... 97.5
Cartoon Network and Adult Swim .................. 98.2
truTV ......................................... 90.8
Turner Classic Movies2...........................
Boomerang3....................................
CNN ......................................... 98.0
HLN ......................................... 97.3
1The U.S. television household numbers are for Turner’s advertising-supported networks
as of December 2013 as reported by Nielsen Media Research.
2Commercial-free network.
3Primarily a commercial-free network.
Turner is also focused on continuing to expand its networks to digital platforms, including its own digital
properties, and using these digital platforms and properties to increase viewership (as consumers are viewing
more programming on demand) and broaden and deepen its relationships with its audiences. On demand viewing
of programs from TBS, TNT, Cartoon Network, Adult Swim, truTV and Turner Classic Movies is available on
the websites associated with Turner’s networks and on mobile devices to authenticated subscribers of Turner’s
affiliates. In addition, live simulcast streaming from these networks as well as CNN and HLN is available to
authenticated subscribers. As of December 31, 2013, on demand viewing and live streaming of Turner’s
programming were available to 82 million U.S. television households (as reported by Nielsen Media Research).
Turner is continuing its efforts to improve the consumer experience for the viewers who access its programming
through its digital properties, including by improving the user authentication experience. Turner’s digital
properties include its own websites, such as TBS.com,Tntdrama.com and CNN.com, as well as websites that
Turner manages and/or operates for others. Turner’s digital properties collectively averaged approximately
77 million average monthly domestic unique visitors (based on data sourced from comScore Media Metrix
reports that do not include viewing on mobile devices) during the quarter ended December 31, 2013.
TBS is television’s “very funny” network that shows contemporary comedies, as well as a growing roster of
original series, sports and acquired television series and motion pictures. For the 2013-2014 season, TBS’
returning original series include Sullivan & Son,Men at Work and King of the Nerds, and its new original series
include Deal With It,Ground Floor and Trust Me,I’m a Game Show Host. Syndicated series for the 2013-2014
season include The Big Bang Theory,Family Guy and The Office. TBS is also airing new episodes of Cougar
Town for the 2013-2014 season and episodes from seasons prior to the 2012-2013 season through syndication.
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