Time Magazine 2011 Annual Report Download - page 24

U.S. In addition, as of December 31, 2011, Time Inc. operated over 45 websites that collectively had average
monthly unique visitors of over 55 million in the U.S., the U.K., Mexico and other countries during the fourth
quarter of 2011, according to comScore Media Metrix.
Time Inc. also publishes magazine content on multiple digital devices and platforms. As of December 31,
2011, all of Time Inc.’s U.S. magazines were available as tablet editions. Time Inc. offers an “All Access” model
for its U.S. magazines that provides a print subscription plus cross-platform digital access to subscribers. On
certain digital devices and platforms, Time Inc. offers digital-only subscriptions and single-copy issues to each of
its magazines as well. Time Inc. also continues to extend its brands by developing and launching free and paid
apps that are available for download across various digital devices and platforms, including EW’s Must List,
InStyle Hairstyle Try-On, People Celebrity News Tracker, Real Simple: To-Do List and SI Swimsuit, and mobile
versions of CNNMoney.com,SI.com and Time.com.
Time Inc.’s U.S. magazines and companion websites are organized into four business units: (1) Style and
Entertainment, (2) Lifestyle, (3) News and (4) Sports. This structure has enabled Time Inc. to better focus on the
strengths of these products and reduce costs by bringing together under centralized management products that
have a common appeal in the marketplace.
In 2009, Time Inc., together with four other leading publishers, formed Next Issue Media, an independent
venture to develop a digital storefront and related technology to allow consumers to enjoy media content on
portable digital devices. Time Inc. makes available single-copy issues and digital subscriptions of Time Inc.’s
U.S. magazines for download on digital devices through Next Issue Media’s digital storefront, which opened in
2011. In addition, print subscribers of Time Inc.’s U.S. magazines are able to access through Next Issue Media
the tablet edition of the print magazine to which they subscribe for no additional fee.
The Style and Entertainment business unit includes (i) People, a weekly magazine that reports on celebrities
and other newsworthy individuals, as well as People StyleWatch, a monthly magazine aimed at U.S. style-
conscious younger readers; People en Español, a monthly Spanish-language magazine aimed primarily at
U.S. Hispanic readers; People.com, a leading website for celebrity news, photos and entertainment coverage; and
PeopleEnEspañol.com, a bilingual website aimed primarily at the U.S. Hispanic audience; (ii) InStyle, a monthly
magazine, and InStyle.com, a related website, that focus on celebrity, lifestyle, beauty and fashion; (iii)
Entertainment Weekly, a weekly magazine, and EW.com, a related entertainment news website, that feature
reviews and reports on movies, DVDs, video, television, music and books; and (iv) Essence, a leading lifestyle
magazine for African-American women in the U.S., and Essence.com, a related website.
The Lifestyle business unit includes (i) Real Simple, a monthly magazine, and RealSimple.com, a related
website, that focus on life, home, body and soul and provide practical solutions to make women’s lives easier;
(ii) Southern Living, a monthly regional magazine, and SouthernLiving.com, a related website, that focus on
lifestyles in the southern part of the U.S.; (iii) Cooking Light, a monthly epicurean magazine, and
CookingLight.com, a related website, that focus on cooking healthy and great tasting meals; (iv) All You, a
monthly magazine, and AllYou.com, a related website, that focus on lifestyle and service for value conscious
women; (v) Sunset, a monthly magazine, and Sunset.com, a related website, that focus on western lifestyle in
the U.S.; (vi) Health, a monthly magazine for women, and Health.com, a related website, that focus on
information about health and wellness; (vii) This Old House, a magazine published 10 times per year, and
ThisOldHouse.com, a related website, that focus on home improvement; (viii) Coastal Living, a monthly shelter
and lifestyle magazine, and CoastalLiving.com, a related website, that focus on home design and lifestyles in
coastal areas of the U.S.; and (ix) MyRecipes.com, a recipes website, and MyHomeIdeas.com, a shelter website.
The News business unit includes (i) Time, a weekly newsmagazine that summarizes the news and interprets
the week’s events, both national and international, TIME.com, a related website, that provides breaking news and
analysis, giving its readers access to its 24-hour global newsgathering operation and its vast archive, and Time for
Kids, a weekly current events newsmagazine for children ages five to 13; (ii) Fortune, a magazine published 18
times per year that reports on worldwide economic and business developments and compiles the annual Fortune
500 list of the largest U.S. corporations; and (iii) Money, a monthly magazine that reports primarily on personal
finance, and CNNMoney.com, a leading financial news and personal finance website that is operated in
partnership with CNN.
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