Time Magazine 2011 Annual Report Download - page 12

The priorities are to:
1. Continue to create, acquire, and distribute great content.
2. Lead our industries in developing new business models
that improve the ways consumers access, experience,
and enjoy our content while also further enhancing
our economics.
3. Expand our unique brands and carry content into areas
of the globe where our scale and capabilities give us
a distinct competitive advantage.
4. Achieve all this while improving both our operating
and capital effi ciency.
Consider the past year. Our storytelling and our
journalism have never been stronger, and we’ve steadily
increased our investments in creating, acquiring, and
marketing our programming. Of course, the credit in
translating investment into success goes fi rst to our most
valuable asset: our employees and creative partners. It’s
their passion and talent that infuses everything we do.
In television, we continued to introduce hit program-
ming at all our networks, including Falling Skies on
TNT – the #1 rated new series on ad-supported cable for
2011 – and the debut of the NCAA Men’s Basketball
Tournament across TNT, TBS, and truTV. CNN saw its
primetime viewership increase nearly 30% in 2011 over
the previous year among adults 25 to 54 and continues
to provide distinguished coverage of the election cycle.
Cartoon Network posted its most-watched primetime in
fi ve years with its target kid audiences last year, and
recently introduced its most successful live-action show
in its history, Level Up. And the recent addition of The Big
Bang Theory to TBS helped make it the #1 cable network
in primetime with its key demographics so far this year.
We’re proud of the critical acclaim and strong ratings our
shows and networks have earned – spanning multiple
genres and with broad generational appeal. But above all,
we’re proud to provide programming that viewers have
embraced and made part of their daily lives.
HBO continued to push the boundaries of television
as an art form, producing breathtaking and award-winning
series such as Game of Thrones,Boardwalk Empire, and
True Blood as well as fi lms, mini-series, and documentaries
such as Game Change,Mildred Pierce, and Paradise Lost 3:
Purgatory. And for the 2011-2012 broadcast television
season, Warner Bros. produced more than 30 scripted
primetime series, making it again the leading supplier
of primetime programming to the broadcast networks
and once again demonstrating its ability to create new hit
shows, such as 2 Broke Girls and Person of Interest.
In fi lm last year, Warner Bros. became the fi rst
studio to exceed $4 billion in global box offi ce for three
consecutive years and remained #1 in home video, both
domestically and internationally. The fl awless fi nale of
the Harry Potter fi lms – the most successful series in
cinematic history – demonstrated our ability to build and
manage franchises. And we’re excited about Warner Bros.’
upcoming slate, including The Dark Knight Rises and the
fi rst installment of The Hobbit.
Amid a challenging publishing environment, Time
Inc. managed to increase its share of domestic advertising
as well as its lead over its nearest competitor while producing
great journalism that gained accolades, such as TIME and
PEOPLE being named to Adweek’s Hot List. Across the
business, we produce publications that are admired and
envied within the industry and prized by their readers.
On the digital front, we’re proud of the progress we
made in 2011 on our Content Everywhere initiatives –
all designed to take advantage of technology to deliver our
stories to people wherever, whenever, and however they
10 Time Warner