Time Magazine 2011 Annual Report Download - page 131

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COMPARISON OF CUMULATIVE TOTAL RETURNS
The chart below compares the performance of the Company’s Common Stock with the performance of the
S&P 500 Index and a peer group index (the “Peer Group Index”) by measuring the changes in common stock
prices from December 31, 2006, plus reinvested dividends and distributions through 2011. The common stock of
the following companies is included in the Peer Group Index: CBS Corporation (Class B), News Corporation
(Class A), Viacom Inc. (Class B) and The Walt Disney Company.
In accordance with SEC rules, the Company created the Peer Group Index with which to compare its
Common Stock performance because there is not a relevant published industry or line-of-business index. The
Peer Group Index reflects the Company’s selection of media and entertainment companies that have lines of
business similar to its own. Some of the companies included in the Peer Group Index are engaged in businesses
in which the Company did not participate as of December 31, 2011.
117