Royal Caribbean Cruise Lines 2009 Annual Report Download - page 6

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Our Brands
Royal Caribbean International is a contemporary and global brand that offers memorable, relaxing
and active cruise vacations to travelers of all ages, including multi-generation families and couples
looking for an upscale, affordable vacation that offers unique experiences and exceptional service
onboard and shoreside. Our revolutionary and innovative ships are renowned for their dining and
entertainment offerings, as well as one-of-a-kind amenities such as rock-climbing walls, ice-skating
rinks and surf simulators. Our newest ship, Oasis of the Seas, arrived in November of 2009 heralded
as the largest and most innovative ship in the world with seven distinct neighborhoods. Her sister
ship, Allure of the Seas, will arrive in November 2010. www.royalcaribbean.com
Celebrity Cruises is designed for discerning cruisers, with modern, sophisticated environments,
impeccable service, enriching and inspiring onboard programs, and world-class cuisine. The
ultimate in premium cruising, Celebrity sails in Alaska, California, Canada/New England, Europe,
the Pacific Coast, Panama Canal, South America, and year-round in the Caribbean and the
Galapagos Islands. Celebrity also offers immersive cruisetour experiences in Alaska, Canada,
Europe and South America. Celebrity’s mega-series of honors include being named the top
mega-ship line in Condé Nast Traveler’s annual Readers’ Choice Awards (November 2009).
Celebrity’s fleet currently consists of nine ships. Its $3.7-billion investment in building five stylish
Solstice-class ships between 2008-2012 represents the largest five-year investment in premium
cruising. www.celebritycruises.com
Pullmantur is a contemporary cruise and tour operator based in Spain, where it is the cruise
industry’s market leader. There is a relaxed and comfortable atmosphere onboard its five ships,
which visit the Mediterranean, Baltic, Caribbean, Mexico, and South America. Acquired by Royal
Caribbean Cruises Ltd. in 2006, the company also provides tour operations in Europe and Africa
and operates three aircraft. www.pullmanturcruises.com
Azamara Club Cruises is a destination-immersive cruise line for up-market travelers who want
to not only see the places and cultures they visit, but to live them. Azamara’s two intimate,
700-guest ships offer a boutique European hotel ambience with extraordinary service, fine
cuisine and wines from around the world, and wellness and vitality programs, all while sailing
to a host of destinations larger ships can’t reach. Azamara Club Cruises sails in Europe, Asia,
the Panama Canal, Transatlantic, and the less-traveled islands of the Caribbean, with more
overnight and late-night stays in every region. www.azamaraclubcruises.com
CDF Croisières de France is a contemporary brand serving the French market. Established in 2007,
its first ship, Bleu de France, began sailing in May 2008. While sailing in the Mediterranean and
Caribbean, the experience is refined, friendly, and distinctly French, from cuisine to entertainment
to décor, all of which celebrate the art of living. www.cdfcroisieresdefrance.com
TUI Cruises is a joint venture of Royal Caribbean Cruises Ltd. and German-based TUI A.G.
Established in 2008, the brand serves the German contemporary cruise market. Its fi rst ship,
Mein Schiff (My Ship) entered service in May 2009. The family and couples focused line will
take guests on Nordic, Baltic, Mediterranean, and Caribbean cruises. www.tuicruises.com
4 Royal Caribbean Cruises Ltd.