Royal Caribbean Cruise Lines 2009 Annual Report Download - page 20

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We have certified vacation planners in our call centers in Miramar, Florida, Wichita, Kansas and Addlestone, England offering
cruise planning expertise and personal attention for direct bookings. Direct booking channels for Royal Caribbean International,
Celebrity Cruises and Azamara Club Cruises are available through our internet sites at www.royalcaribbean.com, www.celebrity.com
and www.azamaraclubcruises.com. Guests can also book their cruise vacations onboard our ships. We continue to experience an
increase in the use of our internet sites and other direct booking channels as a source of our overall bookings.
Guest Services
We offer to handle virtually all travel aspects related to guest reservations and transportation, including arranging guest pre- and
post-hotel stay arrangements and air transportation. We offer our guests the ability to check-in online in order to alleviate boarding
time during embarkation. Our air/sea program offers guests the choice of our standard air or custom air programs. Our standard air
program allows our guests to benefit from comprehensive relationships that we maintain with many major airlines ranging from fare
negotiation and space handling to baggage transfer. Our custom air program enables guests to customize their flight arrangements,
including selection of airline, specific flights and class of service. We have made enhancements to our Choice Air program which
now allows guests to obtain flight and seat information upon booking.
The Royal Caribbean International passenger loyalty program, Crown & Anchor Society, has over five million members
worldwide and includes benefits such as a secured dedicated section in the www.royalcaribbean.com internet site with special cruise
offers and onboard amenities. The Celebrity Cruises’ passenger loyalty program, Captain’s Club has over one million members.
Captain’s Club members enjoy exclusive members-only onboard programs and amenities, and are provided with a secured area on the
Celebrity Cruises website, which communicates select products. Azamara Club Cruises will launch a new passenger loyalty program,
Le Club Voyage, in April 2010.
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