Pottery Barn 2012 Annual Report Download - page 49

individual catalog basis. Estimated direct-to-customer revenues over the life of the catalog are based upon
various factors such as the total number of catalogs and pages circulated, the probability and magnitude of
consumer response and the assortment of merchandise offered. Each catalog is generally fully amortized over a
six to nine month period, with the majority of the amortization occurring within the first four to five months.
Prepaid catalog expenses are evaluated for realizability on a monthly basis by comparing the carrying amount
associated with each catalog to the estimated probable remaining future profitability (remaining net revenues less
merchandise cost of goods sold, selling expenses and catalog-related costs) associated with that catalog. If the
catalog is not expected to be profitable, the carrying amount of the catalog is impaired accordingly.
Property and Equipment
Property and equipment is stated at cost. Depreciation is computed using the straight-line method over the
estimated useful lives of the assets.
We review the carrying value of all long-lived assets for impairment, primarily at a store level, whenever events
or changes in circumstances indicate that the carrying value of an asset may not be recoverable. Our impairment
analyses determine whether projected cash flows from operations are sufficient to recover the carrying value of
these assets. Impairment may result when the carrying value of the asset exceeds the estimated undiscounted
future cash flows over its remaining useful life. For store impairment, our estimate of undiscounted future cash
flows over the store lease term is based upon our experience, historical operations of the stores and estimates of
future store profitability and economic conditions. The future estimates of store profitability and economic
conditions require estimating such factors as sales growth, gross margin, employment rates, lease escalations,
inflation and the overall economics of the retail industry, and are therefore subject to variability and difficult to
predict. Actual future results may differ from those estimates. If a long-lived asset is found to be impaired, the
amount recognized for impairment is equal to the difference between the asset’s net carrying value and its fair
value. Long-lived assets are measured at fair value on a nonrecurring basis using Level 3 inputs as defined in the
fair value hierarchy. The fair value is estimated based upon the present value of estimated future cash flows
(discounted at a rate commensurate with the risk and that approximates our weighted average cost of capital).
Goodwill
Goodwill is not amortized, but rather is subject to impairment testing annually (on the first day of the fourth
quarter), or between annual tests whenever events or changes in circumstances indicate that the fair value of a
reporting unit may be below its carrying amount. The first step of the impairment test requires determining the
fair value of the reporting unit. We use the income approach, whereby we estimate the fair value based on the
present value of estimated future cash flows. The process of evaluating the potential impairment of goodwill is
subjective and requires significant estimates and assumptions such as estimates for sales growth, gross margins,
employment rates, inflation and future economic and market conditions. Actual future results may differ from
those estimates. If the carrying value of the reporting unit’s assets and liabilities, including goodwill, is in excess
of its fair value, goodwill may be impaired, and we must perform a second step of comparing the implied fair
value of the goodwill to its carrying value to determine the impairment charge, if any. At February 3, 2013 and
January 29, 2012, we had goodwill of $18,951,000 and $19,301,000, respectively, included in other assets,
primarily related to our fiscal 2011 acquisition of Rejuvenation. We did not recognize any goodwill impairment
in fiscal 2012 or fiscal 2011.
Self-Insured Liabilities
We are primarily self-insured for workers’ compensation, employee health benefits and product and general
liability claims. We record self-insurance liabilities based on claims filed, including the development of those
claims, and an estimate of claims incurred but not yet reported. Factors affecting this estimate include future
inflation rates, changes in severity, benefit level changes, medical costs and claim settlement patterns. Should a
different amount of claims occur compared to what was estimated, or costs of the claims increase or decrease
beyond what was anticipated, reserves may need to be adjusted accordingly. We determine our workers’
compensation liability and product and general liability claims reserves based on an actuarial analysis of
historical claims data. Self-insurance reserves for employee health benefits, workers’ compensation and product
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Form 10-K