Pottery Barn 2012 Annual Report Download - page 15

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DOCUMENTS INCORPORATED BY REFERENCE
Portions of our definitive Proxy Statement for the 2013 Annual Meeting of Stockholders, also referred to in this
Annual Report on Form 10-K as our Proxy Statement, which will be filed with the Securities and Exchange
Commission, or SEC, have been incorporated in Part III hereof.
FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K and the letters to stockholders contained in this Annual Report contain
forward-looking statements within the “safe harbor” provisions of the Private Securities Litigation Reform Act of
1995 that involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove
incorrect, could cause our business and operating results to differ materially from those expressed or implied by
such forward-looking statements. Such forward-looking statements include, without limitation: projections of
earnings, revenues or financial items, including future comparable brand revenues, and our ability to achieve new
levels of sales and profitability; statements related to enhancing stockholder value; statements related to growth
of our business and our brands; statements related to our beliefs about our competitive position and our ability to
leverage our competitive advantages; statements related to the plans, strategies, initiatives and objectives of
management for future operations; statements related to our brands and our products, including our ability to
introduce new brands and new products and product lines; statements related to our belief that our direct-mail
catalogs and the Internet act as a cost-efficient means of testing market acceptance of new products and new
brands; statements related to our marketing efforts; statements related to our ability to attract new customers;
statements related to our belief regarding our competitive advantages; statements related to the seasonal
variations in demand; statements related to our belief in the adequacy of our facilities and the availability of
suitable additional or substitute space; statements related to our belief in the ultimate resolution of current legal
proceedings; statements related to the payment of dividends; statements related to our stock repurchase program;
statements related to our global business, including franchising and other third party arrangements in the Middle
East and our entry into the Australian market; statements related to our planned use of cash in fiscal 2013;
statements related to our compliance with financial covenants; statements related to our belief that our cash on
hand and available credit facilities will provide adequate liquidity for our business operations over the next 12
months; statements related to our anticipated investments in the purchase of property and equipment; statements
related to our belief regarding the effects of potential losses under our indemnification obligations; statements
related to the effects of changes in our inventory reserves; statements related to the impact of new accounting
pronouncements; and statements of belief and statements of assumptions underlying any of the foregoing. You
can identify these and other forward-looking statements by the use of words such as “will,” “may,” “should,”
“expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “intends,” “potential,” “continue,” or the
negative of such terms, or other comparable terminology.
The risks, uncertainties and assumptions referred to above that could cause our results to differ materially from
the results expressed or implied by such forward-looking statements include, but are not limited to, those
discussed under the heading “Risk Factors” in Item 1A hereto and the risks, uncertainties and assumptions
discussed from time to time in our other public filings and public announcements. All forward-looking
statements included in this document are based on information available to us as of the date hereof, and we
assume no obligation to update these forward-looking statements.
1
Form 10-K