OfficeMax 2010 Annual Report Download - page 8

Download and view the complete annual report

Please find page 8 of the 2010 OfficeMax annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 120

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120

VI | 2010 OFFICEMAX ANNUAL REPORT
GAINING MOMENTUM THROUGH NEW CHANNEL STRATEGIES
Driven by experience.
Committed to success.
In 2008, Offi ceMax® began to venture into new business channels, initially
pitching the store-in-store concept to retailers and grocers. Through these
efforts, we have been able to bring our private brands to stores, fulfi lling
the need for offi ce and back-to-school supplies.
The initial success of this program has Offi ceMax doing business in several
thousand retail outlets, and we continue to pursue new opportunities. We
offer a dynamic suite of capabilities and products, focusing on three areas
of differentiation: private brands, merchandising and category management,
and sourcing capabilities.
PRIVATE BRANDS
Our exclusive lineup of private brands allows Offi ceMax to offer essential supplies at a lower
cost to retailers. Depending on the customer, we will stock shelves entirely with our private
brands or complement and enhance existing national brands—with the end goal of providing
an increase in profi ts.
MERCHANDISING AND CATEGORY MANAGEMENT
Product assortments and store resets are just the beginning of what Offi ceMax offers other
retailers. Our comprehensive program ensures that retailers have access to our entire
merchandising organization, which includes management/customer insight to help manage
all aspects of business.
SOURCING CAPABILITIES
Our sourcing services are designed to manage the product lifecycle from concept to sales fl oor,
including locating and qualifying suppliers, program negotiations, and product and relationship
management. With teams of experts in both the United States and China, we have extensive
experience in sourcing offi ce supplies and other retail products for independent wholesalers,
retailers and distributors.
PRIVATE BRANDS
SOURCING CAPABILITIES
MERCHANDISING AND
CATEGORY MANAGEMENT
AREAS OF
DIFFERENTIATION
3