OfficeMax 2010 Annual Report Download - page 13

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2010 OFFICEMAX ANNUAL REPORT | XI
GAINING MOMENTUM THROUGH MARKETING, SUPPLY CHAIN AND RETAIL
They converted from fl oor loading our truck trailers to using carefully
designed pallet loads for our stores, thus reducing store unload times from
hours to minutes.
This reduction in unload time enabled stores to accept loads seven days
per week, anytime the stores are open, and resulted in more fl exible truck
routing. It also allowed our third-party carrier to charge us the same rate
for each store delivery stop, since the truck was spending more time moving
rather than waiting to have its trailer unloaded. As a result, this fl at stop
charge enabled more store deliveries per truck.
Finally, the team also developed a delivery effi ciency process—one that
skips a store delivery when the store does not need product immediately
and when the trailer is not fully utilized.
With effective marketing and supply chain effi ciency, customers are shopping in store
and fi nding the products they need. And, our stores continue to evolve and provide
innovative services.
In 2010, Offi ceMax ImPress® Print and Document
Services was repositioned as the Offi ceMax
ImPress Print Center. Located in all of our retail
stores, the Print Centers offer consumers and
small business customers design, print, copy and
fi nishing services—along with the convenience
of shipping in store through FedEx.
®
Additionally, we relaunched our Ctrlcenter® suite
of computer support solutions and software. Our
more extensive offering gives customers access
to essential tech services, including computer
diagnostics, security, repair and installation—
in store while they shop, at home or online via
Ctrlcenter software.
We continued editing and enhancing our comprehensive in-store experience
to capture what is on trend and in demand, with an increasing focus on
technology, including a mobile phone pilot in several hundred stores.