Konica Minolta 2014 Annual Report Download - page 23

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22
KONICA MINOLTA, INC. Annual Report 2014
Growth drivers in the Commercial/Industrial Print Field
Konica Minolta’s production print business has grown up in step with
the digitization of commercial printing. However, industry digitization
remains at only 10-15%, and there is still ample room for growth.
At the same time, new issues have appeared for companies, who uti-
lize commercial printing services. They are trying to optimize the use
of the Internet, social media and other new media in marketing, as
they seek the ideal balance with conventional print media spend.
Charterhouse, a European company Konica Minolta acquired in fiscal
2012, has the marketing print management (MPM) service knowhow
to solve these kinds of problems. By sharing this knowhow with com-
mercial print customers across the global Group, we will help to gen-
erate and expand print demand from large corporations. Increasing
demand will generate greater motivation for capital investment in
commercial printing, leading to the adoption of the Group’s digital
printing equipment.
Print demand from some types of businesses fluctuates seasonally.
On-demand print8 services, such as those offered by Kinko’s Japan,
free companies from the costly need to maintain equipment at levels
to meet peak demand. And outsourced printing increases the print
volume of our output devices, further contributing to business scale
expansion.
8. On-demand print: Means of printing emphasizing instantaneousness, aimed at providing printing when needed, in just the amounts needed
9. MIF (Machines In the Field): The total number of working units installed in the MFP and production print machine markets
10. Textile printing: A method for dying cloth by directly printing pigments onto it
Increasing MIF/PV through MPM and
the Kinko’s Japan business model
PP/inkjet business
Industrial printing
technology
KM
IT and
purchasing
divisions
Marketing
division
Commercial
printing
companies
Industrial
printing
companies
(Sales
promotion
materials,
pamphlets,
photos, etc.)
Major
companies
Printing order
Marketing
proposal
Proposal
& service
Digital printing
solution
(Textiles10, labels,
packaging, etc.)
Kinko's service
Proposal of optimum
printing equipment +
outsourcing service
Increase PV
MPM service
Proposal of printing
service optimization
(Enhance printing purchase
efficiency, marketing ROI)
+ General contract for
printing orders
Increase MIF9/PV
Printing order
Solutions matching
optimized print orders
Review฀of฀Operations฀/฀Strategy
Business Technologies Business (Production Print Field)