IHOP 2014 Annual Report Download - page 9
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Please find page 9 of the 2014 IHOP annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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th and
n nection.
What’s the value of reputation? At DineEquity,®
we invest in keeping the Applebee’s® and
IHOP® brands relevant, innovative and exciting,
today and tomorrow. Our strong brands create
a consistent set of positive value drivers for
guests, franchisees, shareholders, and the
communities we serve. By maintaining our
focus on these drivers and investing in building
brand reputation for Applebee’s and IHOP,
we can expand value and capitalize on new
opportunities for our business.