IHOP 2014 Annual Report Download - page 4
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Please find page 4 of the 2014 IHOP annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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The
value
of
reputat ion
Every day, the Applebee’s®
and IHOP® brands generate a
total return on brand equity
that benets our business
and creates sustainable value.
2 DineEquity 2014 Annual Report