IHOP 2014 Annual Report Download - page 3
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Please find page 3 of the 2014 IHOP annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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As the only company in the restaurant industry
with two #1 brands, we know how to turn
brand equity into solid value. The equity and
reputation of the Applebee’s and IHOP
brands attract new consumers and forge
long-term bonds with loyal guests.
Brand equity persuades operators who are
already successful to become our franchisees,
and brings leading talent to our organization.
Brand equity fosters strong connections in
the communities we serve, and creates
domestic, international, and unique expansion
opportunities.
And brand equity helps to drive enhanced
earnings power, generate performance for our
business, and create value for our shareholders.
That’s what we call a total return.
We’re in what
matters
#1
1