Holiday Inn 2007 Annual Report Download - page 13

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BUSINESS REVIEW
Business review 11
BUSINESS REVIEW
Corporate responsibility
IHG is committed to integrating CR into its business. The table below outlines IHG’s overall CR priorities, developments during the year
and priorities for 2008. Further details on IHG’s CR activities can be found on the website, www.ihg.com/responsibility, including IHG’s
online CR Report and in the Annual Review and Summary Financial Statement 2007.
CR priorities 2007 developments 2008 priorities
Building the base
for delivery
Engaging hotels
and brands
• Established a steering group of senior IHG executives;
• Developed a CR strategy in light of stakeholder feedback on
responsible tourism and the need to respect local communities;
• Integrated the CR strategy with IHG’s corporate objectives;
• Agreed CR priorities which include engaging IHG hotels
and brands, aligning IHG’s global environmental initiatives
and supporting local communities; and
• Improved internal and external communication including
an online CR Report.
• Commenced major consumer insight research project
with focus groups conducted in the US and the UK;
• Created an online Innovation Hotel resource to engage
corporate clients and guests;
• Commenced integration of CR considerations into brand
strategies, including the design of an environmentally-friendly
prototype which requires less construction materials; and
• Developed and distributed best practice CR guides
to hotels and owners.
• Monitor performance of
steering group members on
agreed 2008 objectives; and
• Periodically update the online
CR Report, in line with widely
accepted CR guidelines.
• Complete consumer insight
research and consider
appropriate application;
• Further integrate CR strategy in
the brand planning process; and
• Ensure best practice guides
are made available to all hotels
and owners.
Aligning global
environmental
initiatives
• Piloted an online tool which will enable IHG to measure
its water, waste and energy across the globe;
• Completed a carbon and environmental footprint, the first
by a major hotel group;
• Distributed compact fluorescent light bulbs as replacements
for incandescent bulbs. It is estimated that this initiative will
result in over $2m of annual energy savings; and
• Implemented a range of environmental initiatives at
IHG’s corporate offices, including recycling and improved
waste management.
• Roll-out the online tool to at
least 70% of owned and managed
hotels by the end of 2008;
• Review footprint data in context
of the overall CR strategy and
consider appropriate targets for
energy reduction; and
• Expand CR activities at IHG’s
corporate head offices.
Supporting local
communities
• IHG has a long tradition of community support which is
continuing to evolve. During 2007, all hotel general managers
were surveyed for details of activities undertaken, both in terms
of cash and in kind, to support their local communities. Based
on the results of the survey, it is estimated that IHG hotels
provided more than $14m during 2007.
• Increase visibility of community
support data.