Harley Davidson 2014 Annual Report Download - page 32

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Harley-Davidson Motorcycle Retail Sales(a)
The following table includes retail unit sales of Harley-Davidson motorcycles:€
2013 2012
Increase
(Decrease)
%
Change
North America Region
United States 168,863 161,678 7,185 4.4%
Canada 11,062 10,573 489 4.6
Total North America Region 179,925 172,251 7,674 4.5
Europe, Middle East and Africa Region (EMEA)
Europe(b) 36,076 37,027 (951)(2.6)
Other 6,533 6,000 533 8.9
Total EMEA Region 42,609 43,027 (418)(1.0)
Asia Pacific Region
Japan 10,751 10,642 109 1.0
Other 16,139 13,839 2,300 16.6
Total Asia Pacific Region 26,890 24,481 2,409 9.8
Latin America Region 11,415 10,090 1,325 13.1
Total Worldwide Retail Sales 260,839 249,849 10,990 4.4%
Total International Retail Sales 91,976 88,171 3,805 4.3%
(a) Data source for retail sales figures shown above is new sales warranty and registration information provided by Harley-
Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply
concerning retail sales and this information is subject to revision.
(b) Data for Europe include Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg,
Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom.
Motorcycle Registration Data - 601+cc(a)
The following table includes industry retail motorcycle registration data:
2013 2012
Increase
(Decrease)
%
Change
United States(b) 305,852 299,384 6,468 2.2 %
Europe(c) 281,844 300,415 (18,571)(6.2)%
€
(a) Data includes on-road 601+cc models. On-road 601+cc models include on-highway and dual purpose models and three-
wheeled vehicles.
(b) United States industry data is derived from information provided by Motorcycle Industry Council (MIC). This third party
data is subject to revision and update. Prior periods have been adjusted to include all dual purpose models that were
previously excluded.
(c) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands,
Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Industry retail motorcycle registration data
includes 601+cc models derived from information provided by Association des Constructeurs Europeens de Motocycles
(ACEM), an independent agency. This third-party data is subject to revision and update.
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