Harley Davidson 2014 Annual Report Download - page 27

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Harley-Davidson Motorcycle Retail Sales(a)
The following table includes retail unit sales of Harley-Davidson motorcycles:
2014 2013
Increase
(Decrease)
%
Change
North America Region
United States 171,079 168,863 2,216 1.3%
Canada 9,871 11,062 (1,191)(10.8)
Total North America Region 180,950 179,925 1,025 0.6
Europe, Middle East and Africa Region (EMEA)
Europe(b) 38,491 36,076 2,415 6.7
Other 6,832 6,533 299 4.6
Total EMEA Region 45,323 42,609 2,714 6.4
Asia Pacific Region
Japan 10,775 10,751 24 0.2
Other 19,299 16,139 3,160 19.6
Total Asia Pacific Region 30,074 26,890 3,184 11.8
Latin America Region 11,652 11,415 237 2.1
Total Worldwide Retail Sales 267,999 260,839 7,160 2.7%
Total International Retail Sales 96,920 91,976 4,944 5.4%
€
(a) Data source for retail sales figures shown above is new sales warranty and registration information provided by Harley-
Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply
concerning retail sales and this information is subject to revision.
(b) Data for Europe include Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg,
Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom.
Motorcycle Registration Data - 601+cc(a)
The following table includes industry retail motorcycle registration data:€
2014 2013 Increase
%
Change
United States(b) 313,627 305,852 7,775 2.5%
Europe(c) 319,801 281,844 37,957 13.5%
€
(a) Data includes on-road 601+cc models. On-road 601+cc models include on-highway and dual purpose models and three-
wheeled vehicles.
(b) United States industry data is derived from information provided by Motorcycle Industry Council (MIC). This third party
data is subject to revision and update. Prior periods have been adjusted to include all dual purpose models that were
previously excluded.
(c) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands,
Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Industry retail motorcycle registration data
includes 601+cc models derived from information provided by Association des Constructeurs Europeens de Motocycles
(ACEM), an independent agency. This third-party data is subject to revision and update.
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