HP 2009 Annual Report Download - page 14

in areas such as industrial applications, outdoor signage and the graphic arts business. When describing
our performance in this segment, we group inkjet printer units and retail products and services into
consumer hardware, LaserJet and enterprise solutions and graphics solutions into commercial hardware
and break out printer supplies separately.
Inkjet and Web Solutions. This unit delivers our consumer and SMB inkjet solutions (hardware,
ink, media) as well as developing our retail and web businesses. It includes single function and
all-in-one inkjet printers targeted toward consumers and SMBs as well as retail publishing solutions,
Snapfish and Logoworks.
LaserJet and Enterprise Solutions. This unit is focused on delivering products and services to the
enterprise segment. It includes LaserJet printers and supplies, multi-function printers, scanners and
enterprise software solutions such as Exstream Software and Web Jetadmin.
Managed Enterprise Solutions. This unit is focused on delivering managed print services products
and solutions to Enterprise customers. This unit partners with third-party software providers to offer
workflow solutions in the enterprise environment.
Graphics Solutions. Graphics solutions include large format printing (Designjet, Scitex, ColorSpan
and NUR), large format supplies, inkjet high-speed production (WebPress) solutions and supplies,
Indigo printing and specialty printing systems.
Printer Supplies. Printer supplies include LaserJet toner, inkjet cartridges, graphic solutions ink
products, including inks for our large format, super-wide and digital press products, and other printing-
related media. These supplies include HP-branded Vivera and ColorSphere ink and HP Premium and
Premium Plus photo papers, which are designed to work together as a system to produce faster prints
with improved resistance to fading, increased print quality and better affordability.
HP Financial Services
HPFS supports and enhances HP’s global product and service solutions, providing a broad range
of value-added financial life-cycle management services. HPFS enables our worldwide customers to
acquire complete IT solutions, including hardware, software and services. The group offers leasing,
financing, utility programs and asset recovery services, as well as financial asset management services
for large global and enterprise customers. HPFS also provides an array of specialized financial services
to SMBs and educational and governmental entities. HPFS offers innovative, customized and flexible
alternatives to balance unique customer cash flow, technology obsolescence and capacity needs.
Corporate Investments
Corporate Investments includes Hewlett-Packard Laboratories, also known as HP Labs, and certain
business incubation projects. Revenue in this segment is attributable to the sale of certain network
infrastructure products, including Ethernet switch products that enhance computing and enterprise
solutions under the brand ProCurve Networking. Corporate Investments also derives revenue from
licensing specific HP technology to third parties.
Sales, Marketing and Distribution
We manage our business and report our financial results based on the principal business segments
described above. Our customers are organized by consumer and commercial customer groups, and
distribution is organized by direct and channel. Within the channel, we have various types of partners
that we utilize for various customer groups. The partners include:
• retailers that sell our products to the public through their own physical or Internet stores;
• resellers that sell our products and services, frequently with their own value-added products or
services, to targeted customer groups;
• distribution partners that supply our solutions to smaller resellers with which we do not have
direct relationships;
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