Dollar General 2014 Annual Report Download - page 106

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10-K
Cash flow;
Net income;
Earnings per share;
Earnings before interest, income taxes, depreciation and amortization;
Return on invested capital; and
Adjusted debt to Earnings before interest, income taxes, depreciation and amortization and rent
expense.
Readers should refer to the detailed discussion of our operating results below for additional
comments on financial performance in the current year periods as compared with the prior year
periods.
Results of Operations
Accounting Periods. The following text contains references to years 2014, 2013, and 2012, which
represent fiscal years ended January 30, 2015, January 31, 2014, and February 1, 2013, respectively. Our
fiscal year ends on the Friday closest to January 31. All fiscal years were 52-week accounting periods.
Seasonality. The nature of our business is seasonal to a certain extent. Primarily because of sales
of holiday-related merchandise, sales in our fourth quarter (November, December and January) have
historically been higher than sales achieved in each of the first three quarters of the fiscal year.
Expenses, and to a greater extent operating profit, vary by quarter. Results of a period shorter than a
full year may not be indicative of results expected for the entire year. Furthermore, the seasonal nature
of our business may affect comparisons between periods.
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