DIRECTV 2008 Annual Report Download - page 35

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THE DIRECTV GROUP, INC.
SEGMENT REPORTING DATA
Operating segment and principal geographic area data for 2008, 2007 and 2006 are summarized in
Note 18 of the Notes to the Consolidated Financial Statements in Item 8, Part II of this Annual
Report, which we incorporate herein by reference.
EMPLOYEES
As of December 31, 2008, we had approximately 18,300 full-time and 1,300 part-time employees.
ACCESS TO COMPANY REPORTS
Our website address is www.directv.com. Our Annual Reports on Form 10-K, Quarterly Reports on
Form 10-Q, Current Reports on Form 8-K, and amendments to those reports filed or furnished, if any,
pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 are available free of charge
through our website as soon as reasonably practicable after they are electronically filed with, or
furnished to, the SEC. We are not incorporating by reference in this Annual Report on Form 10-K any
information on our website.
In addition, our DIRECTV U.S. subsidiary, DIRECTV Holdings LLC, is a separate registrant with
the SEC. You can access DIRECTV Holdings LLC’s Annual Reports on Form 10-K, Quarterly Reports
on Form 10-Q, Current Reports on Form 8-K, and amendments to those reports filed or furnished, if
any, pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 free of charge through
our website at www.directv.com as soon as reasonably practicable after they are electronically filed with,
or furnished to, the SEC.
ITEM 1A. RISK FACTORS
You should carefully consider the following risk factors, as well as the more detailed descriptions
of our business elsewhere in this Annual Report. The risks described below are not the only ones
facing our company. Additional risks not presently known to us or that we currently deem immaterial
may also adversely affect our business, financial condition or results of operations.
Our business, financial condition or results of operations could be materially and adversely affected
by the following:
We compete with other MVPDs, some of whom have greater resources than we do and levels of
competition are increasing.
We compete in the MVPD industry against cable television, telephone communications and
wireless companies and other land-based and satellite-based system operators with service offerings
including video, audio and interactive programming, data and other entertainment services and
telephony service. Some of these competitors have greater financial, marketing and other resources
than we do.
Some cable television operators have large, established customer bases and many cable operators
have significant investments in, and access to, programming. According to the National Cable &
Telecommunications Association’s 2008 Industry Overview, 96% of the 128.6 million U.S. housing units
are passed by cable. Of the 128.6 million U.S. housing units, approximately 97.6 million subscribe to a
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