Audi 2009 Annual Report Download - page 48
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4455
““TThhee aacccceennttuuaatteedd sseeaammss
a
arree rreemmiinniisscceenntt ooff tthhee lliinneess
ooff tthhee AA55 SSppoorrttbbaacckk..””
VViikkttoorr SSmmeeddiinnggee During his
training, he learned all the differ-
ent sewing techniques. “I didn’t
want to restrict myself just
because there was something
I can’t do or don’t know,” says the
25-year-old Swede. He usually seeks inspiration for his
unusual designs from details found in architecture or film.
However, he has never used a car as a “pattern.” The young
designer likes to work with contrasting textures, for example
setting transparency against thick materials. He has
remained true to this style in his latest creation. Dark
gray organza over a slightly pink-colored silk slip. “The
accentuated seams are reminiscent of the lines of the
A5 Sportback*,” says the Stockholm-born designer. The
skyline in which both models are embedded also seems
to be very graphic. In fact, it is fashioned out of simple
adhesive tape.
““II wwaanntteedd mmyy oouuttffiitt ttoo
c
caappttuurree tthhee mmoottiioonn ooff tthhee
AA33 CCaabbrriioolleett..””
DDaanniieell LLeeee The 24-year-old Brit
has a very artistic approach to
fashion. And he loves to work with
surfaces. That’s why he also
learned to knit at Central Saint
Martins because knitting can be
worked especially well into different forms, explains Lee.
For his stunning outfit to match the A3 Cabriolet* he chose
sophisticated duchesse satin. He gives his dress a special
look by using relatively heavy fabric to create elaborate
folds and creases. “I wanted to get the feel of the fabric
roof while capturing the motion of the A3 Cabriolet,” says
the experimental Brit. The emotion of driving a convertible
is reflected in the bright red color. Grégoire Alexandre had
his set designer stage the catwalk for convertible and
model using torn rolls of paper.
four cars
* Fuel consumption and emission figures at the end of the Annual Report
Photos: private, Alisa Ferris, Yichen Jin, Andrew Shannon
CARS MEET FASHION
young designers at: wwwwww..aauuddii..ccoomm//aarr22000099//ffaasshhiioonn
Film shoot in Ingolstadt – interview with the