Audi 2009 Annual Report Download - page 110
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Dimensions of luxury: taking time, creating space
Time/Space
107
Photos: AUDI AG
01/STAR-STUDDED SUMMER
Kent Nagano with the Bavarian
State Orchestra opened the
Audi Summer Concerts.
01/20th Audi Summer Concerts The Audi Summer Concerts
celebrated their 20th season in 2009. The title itself, “A Feast of Music,” prom-
ised the best musical offerings, with international stars and famous orchestras
and ensembles heading for the city on the Danube – including a first visit by Kent
Nagano and the Bavarian State Orchestra. As a birthday treat the Summer
Concerts series also included two free concerts held in Ingolstadt’s Klenze Park.
Last summer, the 20 performances attracted a total audience of more than
25,000. The concert series has therefore enchanted over a quarter of a million
people since its inception. 02/The giant of Ingolstadt More than
ten meters long, four and a half meters wide and a good three meters tall: These
are the dimensions of the Audi TT sculpture. The ten ton structure, built upon a
steel frame, has adorned the center of the Audi roundabout, a road junction very
close to the Ingolstadt plant, since July 2009, where it aptly symbolizes the
company’s strong ties to the city and the region. The over-sized design icon was
first shown at Berlin’s Brandenburg Gate in 2006, before visiting Beijing and
Hong Kong. 03/Bayreuth Festival The Bayreuth Festival is a major
event in the international cultural calendar. Audi has been principal sponsor of the
music festival since the 2009 season. Alongside classics like “Tristan and Isolde,”
the season’s highlights included the premiere of a children’s version of the opera
“The Flying Dutchman.” In forging this partnership AUDI AG has extended its
long tradition of cultural involvement. The Company for instance has already been
principal sponsor of the Salzburg Festival since 1995. 02/HANDOVER OF TT SCULPTURE