Audi 2009 Annual Report Download - page 114

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DDiimmeennssiioonnss ooff lluuxxuurryy:: ttaakkiinngg ttiimmee,, ccrreeaattiinngg ssppaaccee
Time//Space
Photos: AUDI AG
0011//DESIGN OF THE FUTURE
Audi received the “Design Award
of the Federal Republic of Ger-
many” on February 12, 2010 for
the formal idiom of the A5 Coupé.
0011//“Design Oscar” for A5 Coupé Audi remains the design pio-
neer in the automotive sector. The A5 Coupé* became the fourth Audi model to
win the coveted “Design Award of the Federal Republic of Germany 2010” (Octo-
ber 23, 2009). Few awards are more difficult to win. The German Design Council
only considers candidates that have already won another award and have been
nominated by the Ministry of Economic Affairs of one of the federal states. “This
award comes as emphatic proof of the Audi brand’s design expertise,” declared
Stefan Sielaff, Head of Audi Design. 0022//Number One among
engineers Audi remains a favorite employer among specialists. In both the
trendence 2009 study (published August 21, 2009) and the Universum 2009
Study (published May 18, 2009), future engineering graduates again voted Audi
Germany’s most popular employer. Among economists, AUDI AG has climbed
from third to second in the trendence study. “We are on course to become the
most attractive employer in the automotive industry,” remarked Dr. Werner
Widuckel, Member of the Board of Management for Human Resources at AUDI AG.
In 2009 the Company created 400 jobs for experts as well as a further 100 ap-
prenticeships, in each case mainly in the area of electrification. 0033//Awards
far and wide Voted the winner over 100 times: The Audi brand again
received numerous awards in 2009. The A4 car line was a particularly frequent
recipient of accolades, winning over 25 awards, including the title “Best Car” for
the A4 Sedan* in the reader poll staged by the trade publication auto motor und
sport (issue 4/2009, page 135). The weekly newspaper Bild am Sonntag award-
ed the A5 Sportback* a “Golden Steering Wheel” (issue 45/2009, page 16). In
the new, tougher Euro-NCAP safety test the assessors concluded that the A4 and
Q5* both merited the top score of five stars out of five.
* Fuel consumption and emission figures at the end of the Annual Report
0033//ONE OF MANY AWARDS