Audi 2009 Annual Report Download - page 135

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AUDI GROUP
STRUCTURE
Company
The Audi Group, comprising the two brands Audi and Lamborghini, is one of the world’s leading
carmakers in the premium and supercar segment.
At the core of the Company is the Audi brand, whose vehicles are noted for their outstanding,
modern design, high build quality and technological innovations. The ambition to fulfill chal-
lenging customer expectations by developing pioneering vehicle concepts is manifested in the
brand essence “Vorsprung durch Technik,” which encompasses the brand values sportiness,
sophistication and progressiveness. This mission statement is exemplified for the customer in
the extensive and steadily growing number of Audi models available. Over the past fiscal year
the Audi brand, which celebrated its 100th anniversary in July 2009, demonstrated remarkable
competitiveness at a time of distinct economic difficulties, in no small measure thanks to its
fresh, attractive product range. The brand outperformed the premium market as a whole in a
large number of markets, gaining vital market shares in the process.
AUDI VEHICLE DELIVERIES BY REGION
2009 Share in %
Germany 228,844 24.1
Europe excluding Germany 390,010 41.1
China (incl. Hong Kong) 158,941 16.7
USA 82,716 8.7
Other 89,218 9.4
Total 949,729 100.0
The Italian traditional brand Lamborghini embodies fascinating design, impressive driving
dynamics and technological expertise with its exclusive, uncompromising supercars.
In addition to the models of the Audi and Lamborghini brands, the Audi Group supplies vehicles
of other Volkswagen Group brands through its sales subsidiaries.
Group structure and principal group companies
The headquarters of the Audi Group are located in Ingolstadt, where Technical Development,
Sales and Administration as well as the bulk of vehicle manufacturing operations are based.
The range of models built there comprises the Audi A3 and A3 Sportback, the A4 car line, the
A5 Sportback, the A5 Coupé and the Audi Q5. Bodies for the A3 Cabriolet and for the TT car line
are also made in Ingolstadt. The location celebrated its 60th anniversary in 2009.
Neckarsulm is where the Audi Group builds the A4 Sedan, the A5 Cabriolet, the A6 car line and
the A8 luxury sedan. The head offices of quattro GmbH are also located there. This fully owned
subsidiary of AUDI AG manufactures high-performance vehicles such as the RS 6 Sedan, the
RS 6 Avant and the Audi Q7 V12 TDI; it is also responsible for the bespoke manufacturing of
the Audi R8 Coupé and R8 Spyder mid-engine sports cars. The quattro GmbH product range
furthermore includes an extensive customization program for all Audi models and exclusive
lifestyle accessories that embody the spirit of the brand with the four rings. The Neckarsulm
plant, too, reached an auspicious milestone last year, celebrating its 40th anniversary.
Management Report of the Audi Group for the 2009 fiscal year