Audi 2009 Annual Report Download - page 16

32-year-old writer met people who
were living their dreams. “They went
for broke and won big,” the Munich-
based writer reports. None of the peo-
ple he talked to regretted leaving their
old lives behind. He was especially in-
spired by a nun who took a sabbatical
so that she could attend an art school.
In the end, though, Moorstedt com-
pleted the portraits, and he intends
to stay true to his profession. “It’s a
privilege, as a journalist, to be able to
meet people like these.” Page 67
6/SJOERD TEN KATE
Sports cars are his passion, and at
home, photographer Sjoerd ten Kate
collects every issue of Lamborghini
Magazine. So it was a dream come true
for the Dutchman when he got the
chance to photograph the Lamborghini
Gallardo Superleggera* in Sant’Agata
Bolognese, Italy. “Lamborghini builds
extreme cars that immediately awaken
emotions,” the 26-year-old said. In
the factory halls, ten Kate portrayed
the new supercar as a mysterious star
caught in the spotlight. Page 112
7/ENNO KAPITZA
Photographer Enno Kapitza earns trust
through his professionalism. “When
the protagonists arrive, the set has to
be perfectly finished,” the 41-year-old
explains. This allowed Axel Strotbek,
Member of the Board of Management
for Finance and Organization at
AUDI AG, and Professor Franz Josef
Radermacher, an expert on globaliza-
tion, to focus completely on their
discussion of sustainability. “They
both hit it off right away and were
immediately absorbed in the discus-
sion,” Kapitza said. Page 126
2/GEORG RÜSCHEMEYER
As a science journalist, Georg
Rüschemeyer regularly meets inven-
tors and other visionaries. For his
report on the future of LED technology,
he traveled to Ingolstadt. Once there,
he was immediately caught up in the
infectious enthusiasm shared by
Dr. Wolfgang Huhn, Head of Light and
Visibility at Audi, and lighting designer
André Georgi. The 39-year-old writer
was particularly fascinated by the
design possibilities offered by the LED
lamps, and their energy efficiency.
Rüschemeyer views the lamps as
“a trend-setting technology from an
ecological perspective.” Page 22
3/JULIA PFALLER
Julia Pfaller, an illustrator from
Munich, just loves traveling. She pre-
sents her large-scale wall works and
paper installations at exhibitions all
over the world. Her passion for travel is
due among other things to her fascina-
tion for city maps. The 34-year-old
designed maps of three city sanctu-
aries for the Audi Annual Report: Mu-
nich’s English Garden, New York City’s
Central Park and Kyoto’s Ryoan-ji
Garden. Pfaller combined elements
such as cardboard, felt, photos
and drawings to make small, artistic
travel guides. Page 52
4/PETER WAGNER
Because he wanted to avoid doing the
dishes at parties, Peter Wagner began
with cookery when he was 16. Today he
works as a gourmet journalist in Ham-
burg, runs a food portal for men and
writes about food in all its facets. For
the Audi Annual Report the 49-year-old
introduces a new form of gourmet cui-
sine in which top chefs use regional
products rather than prestige ingredi-
ents like caviar, and even in certain
cases give up their Michelin stars in
the process. Wagner is well aware that
“making top-class dishes from simple
ingredients is a serious challenge of
the chef’s craft.” Page 62
5/TOBIAS MOORSTEDT
Halfway through researching his story
for the Audi Annual Report, Tobias
Moorstedt briefly considered cancel-
ing the job and redirecting his life.
The reason? To compile the story, the
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8/SVEN SCHULTE-RUMMEL,
SORIN MORAR
A rumbling engine in their ears, sea salt on
their lips and stars in their eyes. In pursuit
of the senses, car journalist Sven Schulte-
Rummel, 32, and photographer Sorin Morar,
37, drove an Audi R8 Spyder* through Gali-
cia, Spain. Morar even managed to capture
the sense of smell with his camera. “When I
see a forest, my nose immediately picks up
the scent of moss, wood and leaves,” the
photographer said, explaining his very per-
sonal way of selecting his subjects. Page 96
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