Audi 2009 Annual Report Download - page 137
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134
Consolidated companies
AUDI AG’s largest stockholder is Volkswagen AG (Wolfsburg), which currently holds around
99.55 percent of the capital stock. Volkswagen AG includes the consolidated financial state-
ments of AUDI AG in its own consolidated financial statements. Control and profit transfer
agreements exist between Volkswagen AG and AUDI AG, as well as between AUDI AG and its
principal German subsidiaries.
There have been no significant changes to the Audi Group since December 31, 2008.
FULLY CONSOLIDATED COMPANIES WITHIN THE AUDI GROUP
Automobili Lamborghini S.p.A.
Lamborghini ArtiMarca S.p.A.
MML S.p.A.
VOLKSWAGEN GROUP ITALIA S.P.A.
VOLKSWAGEN GROUP FIRENZE S.P.A.
AUDI HUNGARIA
MOTOR Kft.
Automobili
Lamborghini
Holding S.p.A. quattro GmbH Other
companies
AUDI AG
AUDI BRUSSELS
S.A./N.V.
Audi Australia Pty Ltd.
Audi Brasil Distribuidora de Veículos Ltda.
Audi Canada Inc.
Audi Japan K.K.
Audi of America, LLC
Audi Retail GmbH
Audi Zentrum Berlin GmbH
Audi Zentrum Hamburg GmbH
Audi Zentrum Hannover GmbH
Audi Vertriebsbetreuungsgesellschaft mbH
Audi Volkswagen Korea Ltd.
Audi Volkswagen Middle East FZE
Strategic partnership with FC Bayern München AG
Last fall, AUDI AG announced its intention to acquire a stake of 9.09 percent in total in
FC Bayern München AG (Munich) by 2011 and so build on the existing collaboration. The strate-
gic partnership between the two premium brands extends beyond a purely financial involve-
ment. There are for instance already plans in the pipeline to strengthen the global presence of
both brands, e.g. by stepping up work with young players at soccer schools worldwide.
STRATEGY
Audi: the number one premium brand
The continuing debate on the future availability of fossil fuels, climate change and social mega-
trends such as increasing urbanization are generating new issues surrounding the topic of mobil-
ity for customers.
With its vision of “Audi: the number one premium brand,” the Audi Group has refined the strat-
egy of its core brand Audi in preparation for stepping into the role of premium-segment leader.
Over and above simply responding to changing requirements by 2020, the goal is actually to
reinforce the emotional pull of the car in this new context, and to continue delighting cus-
tomers in the long term.