Audi 2009 Annual Report Download - page 128

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DDiimmeennssiioonnss ooff lluuxxuurryy:: ttaakkiinngg ttiimmee,, ccrreeaattiinngg ssppaaccee
0022//DONAURING RACE
0033//BAYERN MUNICH WINS
AUDI CUP
Time//Space
0011//Year of anniversaries The Audi brand celebrated its 100th an-
niversary on July 16, 2009 with a spectacular gala. German Chancellor Angela
Merkel delivered the official speech as the guest of honor. Audi boss Rupert
Stadler then officially unveiled the new Audi A5 Sportback*. Star pianist Lang
Lang played a musical prelude to the evening. And the next day, “Die Fantas-
tischen Vier” got the week of celebrations really rocking with a concert in Ingol-
stadt. In the fall, it was time for Audi to say thank you to its employees: The
Audi workforce at Neckarsulm celebrated 40 years of the Neckarsulm plant,
while over on the Danube the spotlight was on 60 years of Audi in Ingolstadt.
0022//Meeting of generations How better to mark a centenary than
with the cars that made history? The Donauring Race, the Heidelberg Historic,
the Goodwood Festival of Speed and the Donau Classic gave spectators the
chance to witness Audi Tradition’s historic treasures in action, including the
Alpine winner Audi Type C 14/35 hp from 1919, and the first Audi built in Ingol-
stadt, the Audi 72 from 1965. Motor sport enthusiasts were well served with the
Auto Union Type A 16-cylinder racing car, the Auto Union Type D from 1938, and
the R10 TDI and R15 TDI racing cars that featured at Le Mans.
0033//Battle of champions The sporting highlight of the centennial
year was the Audi Cup soccer tournament. Four top teams took up the Compa-
ny’s invitation to compete for the trophy at Munich’s Allianz Arena at the end of
July 2009. FC Bayern Munich, Manchester United, AC Milan and the Argen-
tinean Club Atlético Boca Juniors took part in the two-day tournament for the
Audi Cup 2009. In an exciting final, Bayern edged out United to win the trophy
specially created by Audi Design.
Photos:: AUDI AG
0011//CELEBRATION TIME
Numerous VIP guests attended
the centennial celebrations
in Ingolstadt. Audi boss Rupert
Stadler was particularly pleased
to welcome German Chancellor
Angela Merkel as the guest of
honor. “Die Fantastischen Vier”
(bottom right) also gave an
anniversary concert.