Audi 2009 Annual Report Download - page 170

167
Management Report
132 Audi Group
140 Business and
underlying situation
153 Financial performance
indicators
157 Social and ecological aspects
157 Employees
159 Audi in society
160 Location-based
environmental aspects
163 Product-based
environmental aspects
168 Risks, opportunities
and outlook
177 Disclaimer
Efficient mobility in everyday conditions in the Audi Efficiency Challenge
In fall 2009 the “Audi Efficiency Challenge A to B 2009” confirmed that high efficiency comes
standard with all automobiles of the Audi brand. A total of 20 vehicles, comprising pairs of
technically identical models, took part in the efficiency run in a competition to see who could
clinch the best daily fuel consumption figures. The route covering some 4,200 kilometers from Å
on Norway’s Lofoten Islands to Bee in Northern Italy comprised a mix of country roads, freeways
and city roads, to provide a realistic reflection of everyday traffic conditions.
The Efficiency Challenge demonstrated once more the Audi brand’s pioneering role in TDI tech-
nology. With an actual fuel consumption of just 3.3 liters of diesel per 100 kilometers over the
route driven, the Audi A3 1.6 TDI that became available at the start of 2010 was the most effi-
cient participant in the exercise. Other impressive fuel efficiency statistics included 4.4 liters of
diesel per 100 kilometers in actual driving for the Audi A4 2.0 TDI e, and 5.0 liters per 100
kilometers for the Audi TT TDI. The gasoline direct injection models, too, proved outstandingly
economical. The Audi A5 Sportback 2.0 TFSI covered the distance on an average of 5.3 liters of
premium gasoline per 100 kilometers, the statistic for the Audi S4 was 7.9 liters of premium
gasoline, and the Audi TT RS Coupé clocked up an average of 7.4 liters of Super Plus fuel.
Efficiency – the sum of the parts
Thanks to the use of efficiency technologies from the modular efficiency platform, numerous
Audi models already achieve fuel economy figures that prove there is no inherent contradiction
between sportiness and efficiency. The new Audi A3 1.6 TDI that made its world debut in the
2009 Efficiency Challenge and went on sale at the start of 2010 has a 77 kW (105 hp) engine
that blends low combined-cycle emissions of 99 g CO2/km with an average fuel consumption of
3.8 liters of diesel per 100 kilometers. These low figures are achieved thanks to efficient tech-
nologies from the modular efficiency platform, in conjunction with turbocharged engines that
deliver the same road performance and driving dynamics as higher-capacity naturally aspirated
models, but with the added plus of even better efficiency. These technologies are also used in
the new 1.2-liter TFSI engine that will be available from 2010 in the A3 car line. Turbocharging
and gasoline direct injection are an outstanding double act that helps the 77 kW (105 hp) en-
gine achieve average fuel consumption of only 5.5 liters of premium fuel per 100 kilometers and
combined-cycle CO2 emissions of 127 g/km.
The A4 2.0 TDI e launched in summer 2009 provides yet more evidence of how the Audi brand
applies individual efficiency measures with impressive overall results. This sedan, with a power
output of 100 kW (136 hp), achieves combined-cycle consumption of only 4.6 liters of diesel per
100 kilometers, with low emissions of 119 g CO2/km.
“Green Car of the Year Award”
The efficiency credentials of Audi models were further enhanced in December 2009 at the Los
Angeles Auto Show with the “Green Car of the Year Award” for the Audi A3 Sportback 2.0 TDI,
which achieves a power output of 103 kW (140 hp) and is equipped with an S tronic dual-clutch
transmission (December 3, 2009). The jury of environmental and automotive experts as well as
editorial representatives from the Green Car Journal particularly liked the fact that the A3
Sportback 2.0 TDI combines low average consumption with great driving fun.
Further remarks on the subject of the environment can be found on the Internet at
www.audi.com/environmental-protection and on the Group portal at
www.volkswagen-sustainability.com.