Audi 2009 Annual Report Download - page 14

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11
Economic (r)evolution Evolutionary economists know how industry can learn from nature. The
non-profit making Audi Environmental Foundation is dedicated to protecting natural resources. PAGE 78
Leading-edge design as a new art form World premiere of the new Audi A8 at“Design Miami/.”
PAGE 81 “Change is our mantra”Audi Group design chief Wolfgang Egger and design legend
Hartmut Esslinger on the future of design language. PAGE 84 Setting off for the world of
tomorrow At the e-performance project house, Audi developers are reinventing the electromobile from the
ground up. PAGE 88 High-voltage on the asphalt Electromobiles and dynamic driving enjoyment
are no contradiction. The Audi e-tron sports car concept is the best proof of this. PAGE 92 Greenhouse
for cleantech In the green technology mecca Silicon Valley, Audi is developing innovations for a low-emission
future. PAGE 94 Chasing the senses On the road in Galicia in northern Spain: The
Audi R8 Spyder* treats us to a whole new experience of what perception really means. PAGE 96 New
German Wave Talented young singers share their passion for music in the Audi Youth Choir Academy. PAGE 108
Dangerously addictive The new Lamborghini Gallardo LP 570-4 Superleggera* iseven lighter andmore
powerful than its predecessor. PAGE 112 Guardians of knowledge nearly lost Lofoten fishermen
and puppet makers have one thing in common: their commitment to craftsmanship rather than high tech. PAGE 116
“That’s what I call luxury!” An imaginary conversation with August Horch, the founder of the Audi brand.
PAGE 122 “The time must be ripe for a product” Axel Strotbek, Member of the Board of Management
for Finance and Organization at AUDI AG, meets globalization expert Professor Franz Josef Radermacher. PAGE 126
enjoy more consciously, decide more confidently, live more intensely
More time
11
* Fuel consumption and emission figures at the end of the Annual Report
The Audi Board of Management: Luxury to me is … PPAAGGEE 113300
Audi Group Finances 2009 PPAAGGEE 113311
Fuel consumption and emission figures PPAAGGEE 224422
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