Advance Auto Parts 2007 Annual Report Download - page 15

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In addition, we see opportunities to adjust our store format to accommodate more parts. We are
testing various prototypes and floor layouts to optimize parts availability and sales floor needs.
Some of these opportunities can be implemented quickly and some will take time as we work
through our new store pipeline.
Parts availability, quality and service are essential elements to making our customers’ shopping
experience a convenient one, but when you get down to the nuts and bolts of any operation, it’s
about your location to that customer’s garage or car in need.
DIFM: WHAT THE PROS TELL US
If there was ever a chance for us to prove we can pop the hood
and get our hands dirty better than anyone else, then it is with
the tremendous opportunity that exists in the DIFM market.
DIFM professional installers are the fastest growing segment of the
automotive aftermarket, and we have an unbelievable opportunity
to transform our company by exceeding expectations with these
customers. Our commercial research, as well as the experience we’ve gained from Autopart International,
(AI), is providing us more insight on how to further grow this business. Our strategies involve expanding
our assortment of high quality parts, expertise in our stores and in the field, and convenience provided
through strong locations, easy-to-shop stores, and quick,
dependable commercial delivery.
Our AI Team celebrated the opening of their 100th store
in 2007, as well as their 50th year in business. AI also
successfully opened their new distribution center in Norton,
Massachusetts in the first quarter, which provides the capacity
to serve up to 300 stores. AI and Advance both share similar
values regarding legendary customer service, serving as a
cornerstone of each company.
The DIFM market is made up of experienced, professionals and
they demand results. Our customers’ actions speak louder than
words. We must have the quality, availability and customer service
to meet those customers’ needs through our commercial program.
Continued on next page
13
Distribution Centers:
Future locations for new stores
will be carefully considered in
respect to both DIY and DIFM
customers.
This is a significant
change from our store location
strategy in the past few years,
meaning we will look beyond
“Main on Main” locations for
real estate that will be easily
accessible for our customers.