Advance Auto Parts 2007 Annual Report Download - page 13

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PARTS QUALITY: LEADING THE CHARGE
Depending on the customer, sometimes it isn’t just about having a particular part … it’s the name on
the part you have. Customers that express brand loyalties often frequent the places they know will
carry the brands they trust, and DIFM customers and traditional DIYers often prefer certain brands.
Advance is addressing this need by building new vendor relationships and adding brands that
our customers and Team Members tell us they trust.
Advance is proud to announce the addition of the following brands to our merchandise mix:
•BWD
®
ignition and emission parts
•REMY
®
and WORLDWIDE
®
starters and alternators
•AIRTEX
®
fuel pumps and water pumps
•VISTEON
®
heating and cooling parts
•FOUR SEASONS
®
A/C parts
This is just the beginning. Advance is committed to continually
searching out and providing the most desirable brands for our
customers. We are working like never before to establish our
credibility and brand image. This allows access to new
revenue streams in both the DIFM and DIY customer
segments. In addition, Advance is making a
concerted effort to sharpen our parts pricing
in key categories in order to show our
strength in the market. These price
moves will be funded through sales
increases of parts, which yield a
higher margin dollar for dollar.
Our push to provide the brands
our customers want at competitive
prices puts us front and center in
their minds, and in their garages.
That’s where we want to be …
and right where we belong.
Continued on next page
11
CATHY SILVA,
COMMERCIAL DELIVERY DRIVER