Advance Auto Parts 2007 Annual Report Download - page 10

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Please find page 10 of the 2007 Advance Auto Parts annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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That’s a lifetime of providing the right parts and know-how to an
ever-growing population of vehicle owners.
Since Arthur Taubman founded Advance, the automotive
aftermarket has been a business that is constantly revolutionizing
itself. Today, there are over 220 million vehicles on the road and
the average age of those vehicles has increased to over nine
years. Older cars mean more maintenance and upkeep that is either performed at home or in a
professional’s garage.
Over the years, the simple automobiles of our parents and grandparents
have developed into technologically advanced transportation systems
requiring more service and a lot more expertise. We’ve watched this
transformation and we’ve built our business around making sure our
customers remain the masters of their machines.
WHO’S IN THE DRIVER’S SEAT?
Who is the Advance customer? Are they wrenching up to install underdrive
power pulleys or just changing oil? The first step to achieving our mission
is to know the expectations of each of our audiences. One of Advance’s
customers is the Do-It-Yourself (DIY) vehicle owner. They are the
traditionalists – the ones who aren’t afraid to get their hands dirty.
They work on their cars because they want to. There are also light DIYers –
the ones who perform simple vehicle projects. They are knowledgeable
enough to do quick and easy projects and have the potential to learn more.
ADVANCE AUTO PARTS 2007 ANNUAL REPORT
Since 1932, Advance Auto Parts has helped millions tune
up, strip down and change out just about anything related
to their cars, trucks, SUVs … even a lawnmower here and
there. Seventy-five years of keeping the wheels turning on
just about anything that runs.
8
ISRAEL FIGUEROA,
2ND ASSISTANT MANAGER