Advance Auto Parts 2005 Annual Report Download - page 14

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Please find page 14 of the 2005 Advance Auto Parts annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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vehicle repairs, driving tips, how to save gas and how to
prepare vehicles for winter weather. These brochures also
show Customers how much money they can save by
performing these projects themselves.
In 2005, we continued to invest in expanding our Consumer
Education program with the addition of informative in-aisle
product brochures in our stores that give Customers detailed
information to help them select the right products for their
needs. We also revamped our Consumer Education web site
and re-launched the site under the banner “Advance Know-
How” at www.AdvanceAutoParts.com. The site offers video
clips, product and project brochures and hundreds of
informative and instructional articles. Advance is excited to
be able to offer this comprehensive site that provides our
Customers with a multi-media resource for all of their
vehicle-related questions.
Sometimes our Customers may know how to make a needed
repair but don’t have all the tools they need to complete the
job. Advance has addressed that need with the introduction
of our Loaner Tool program in 2005. This program helps
Customers get all the tools they need to complete jobs the
first time by simply coming into any one of our stores and
borrowing from an array of different tool kits that are
available for 45 days at no cost.
These initiatives are helping us fulfill our Customers’ product
and information needs and make Advance Auto Parts their
one-stop shop for automotive needs.
Do you want high quality at a great price? Look no
further. One of our company’s goals is to continue bringing value
to our Customers by offering the highest quality merchandise
in the automotive aftermarket at competitive prices.
We are committed to offering the brand names that our
Customers know and trust. This is important, not only for
our Do-It-Yourself Customers, but also our Commercial
Customers. Space constraints prevent us from listing them
all, but some of the names our Customers expect to find
at Advance include Bendix
®
, Bosch
®
, Castrol
®
, Dayco
®
,
Prestone
®
and Purolator
®
. And there are many, many more.
In addition to stocking our Customers’ favorite brand names,
Advance is committed to developing a comprehensive
selection of Direct Import products to meet the needs of
those Customers who definitely want a high-quality product,
but whose first priority is price.
Several years ago, Advance began developing its Direct
Import program and we continued to invest in the program
in 2005, passing along significant cost savings to our
Customers. These lines of merchandise, including
Professional’s Favorite, Joe’s Garage, Mechanic’s Choice,
Auto Xpress and Endurance, add tremendous variety to our
product offerings. Among these brands Customers will find
everything from chemicals and wash-and-wax products to
Advance Auto Parts’ Consumer Education program provides Customers with information they need for vehicle-related repairs. Features of
the program include 128 free brochures available in stores and video clinics that are aired monthly on Advance TV, our in-store network.
01 02 03 04 05
1,370 1,411
1,625
1,945
2,192
Advance Commercial Delivery Program Growth
—Continued from page 11
12