Acer 2005 Annual Report Download - page 32

Download and view the complete annual report

Please find page 32 of the 2005 Acer annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 89

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89

- 27 -
(3) Market Share
Global Top10 Brand PC marketing share:
Brand company Y2004 Y2005
Dell 16.4% 16.8%
HPQ 14.6% 14.6%
Lenovo 7.0% 6.9%
Acer 3.4% 4.6%
Fujitsu Siemens 3.8% 3.8%
Toshiba 3.1% 3.3%
N
EC 2.6% 2.8%
Apple 1.9% 2.2%
Gateway 2.1% 2.0%
Sony 1.6% 1.5%
Total(Top 10) 56.3% 58.6%
Total(Others) 43.7% 41.4%
Original source：Gartner
(4) Target forecast
Unit: Thousands NT$
Taiwan Region 2006 Sales Revenue Percentage (%)
Desktop PC 240,057,765 74.77
Peripherals and Others 80,992,721 25.23
Total 321,050,468 100.00
(5) Competitiveness
The Company has completely transformed to a brand selling of the IT products and a
professional electronic service company and actively adjusts the organization and supply
chains. In year 2006, the Company will not only keep the PC business growing but also
focus on the simplification of the organization following the successful models
implemented in the EMEA. The successful models include simplified process, target
focus, individual abilities and creativities boost…etc. When implementing such models,
the Company will continue to grow and generate more profits. The Company will
continuously to adopt the “3-One, 3-Multiple” strategy, enhance “One-Company,
One-Brand, One-Team” policy and to implement “Multiple-Suppliers, Multiple-Products,
Multiple-Channels” business models in order to setup the ”self- furnish, good- recycling,
endless” mechanism of Acer brand. Furthermore, the Company receives a prominent
result in brand management through outsourcing to increase Acer brand competition.
The Company has fulfilled its commitment by adopting the principles such as
“Advertisement is only part of the brand not the core of brand. Brand means the entirely