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FORM 10-K
Executive Officers of the Registrant
The following information is provided regarding the executive officers of ADT. Information with respect to
our directors is incorporated by reference to information included in the Proxy Statement for our 2015 Annual
Meeting of Stockholders.
David Bleisch—55
Mr. Bleisch is the Company’s Senior Vice President, Chief Legal Officer and Corporate Secretary. Prior to
the separation from Tyco in September 2012, he served as Vice President and General Counsel of Tyco’s ADT
North American Residential business segment. Prior to the restructuring of the segment in fiscal year 2012,
Mr. Bleisch was the Vice President and General Counsel of Tyco Security Solutions, the largest segment of
Tyco. He also managed the intellectual property legal group for all of Tyco’s operating segments worldwide.
Mr. Bleisch joined Tyco in 2005 as Vice President and General Counsel of ADT North America and Deputy
General Counsel of Tyco Fire & Security. Prior to joining Tyco, he was Senior Vice President, General Counsel
and Corporate Secretary of The LTV Corporation in Cleveland, Ohio. Prior to joining LTV, Mr. Bleisch was a
partner in the law firm of Jackson Walker LLP, where he served as a corporate transactional attorney before
transitioning to commercial trial work. He holds a Bachelor of Arts from Carleton College and a Juris Doctor
from Boston College Law School. He is a member of the State Bar of Texas.
Don Boerema—57
Mr. Boerema is the Company’s Senior Vice President and Chief Corporate Development Officer. He leads
the Health Business and is responsible for driving growth and enhancing customer experience for ADT’s health
services. He also directs ADT’s corporate strategy and market and business development. Prior to the separation
from Tyco in September 2012, Mr. Boerema served as Chief Marketing Officer for Tyco’s ADT North American
Residential and Commercial business segments, overseeing all strategic marketing and communications and
leading all advertising and online interactive marketing initiatives across ADT North America. Prior to joining
ADT in November 2007, he served as President and Chief Operating Officer for FDN Communications, a
privately held telecommunications company, where he was responsible for all aspects of sales, marketing,
network operations engineering and customer care. Mr. Boerema also served as Senior Vice President of
Business Solutions for AT&T Wireless and led sales and marketing for a division of McCaw Cellular
Communications. Before joining McCaw, he held management positions with PepsiCo, Inc. and began his career
at The Procter & Gamble Company. Mr. Boerema holds a Bachelor of Science in Marketing and Finance and a
Master of Business Administration from Eastern Illinois University.
Jerri DeVard—56
Ms. DeVard was appointed the Company’s Senior Vice President and Chief Marketing Officer in March
2014. She is responsible for all strategic, operational and financial aspects of the Company’s integrated
marketing programs including brand advertising, digital marketing, communications, lead generation,
sponsorships, media, and other initiatives. Prior to joining ADT in March 2014, Ms. DeVard served as Nokia’s
first chief marketing officer. As a member of Nokia’s executive committee, she oversaw all global and local
marketing, advertising, brand management, insights, retail, partnership, and sponsorship activities for consumer
and small business. Before joining Nokia she held various marketing leadership positions in Fortune 100
organizations including senior vice president, marketing and brand management for Verizon Communications
and chief marketing officer, e-consumer for Citigroup. Ms. DeVard is a Director of Belk Stores and holds a
Master of Business Administration in Marketing from Atlanta University Graduate School of Business and a
Bachelor of Arts in Economics from Spelman College.
Mark Edoff—56
Mr. Edoff is the Company’s Senior Vice President of Business Operations Optimization. He is responsible
for increasing efficiency and driving overall business process improvements in the Company. Prior to the
separation from Tyco in September 2012, Mr. Edoff served as Vice President and Chief Financial Officer of
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