Singapore Airlines 2015 Annual Report Download - page 8
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Significant Events
FY2014/15
APRIL
Singapore Airlines
announces daily A380
services to Mumbai
and New Delhi.
SIA unveiled as Title
Sponsor of the 2014
FORMULA 1® SINGAPORE
AIRLINES SINGAPORE
GRAND PRIX.
2014
USD 325M
investment
in upgrading
cabin products
MAY
The Airline invests
USD325 million in
upgrading 19 Boeing
777-300ERs with the
latest generation of
cabin products.
Singapore Airlines
and JetBlue Airways
file an application to
enter into a bilateral
codeshare agreement
oering customers
seamless connections
between the two
airlines.
JUNE
SIA and Asiana Airlines
announce expansion
of codeshare
arrangements to cover
SIA-operated flights
beyond Singapore
to Jakarta, Perth,
Auckland and Cape
Town, and Asiana-
operated flights beyond
Seoul to Honolulu,
Seattle and Los Angeles.
Singapore Airlines
announces the
deployment of the
A380 to Beijing from
1 August 2014.
KrisFlyer Spree,
SIA’s new online
shopping mall
boasting 2,000 global
brands and merchants,
is launched.
AUGUST
The Airline’s alliance
with Air New Zealand,
bringing increased
flight frequency
between Singapore
and New Zealand
and other consumer
benefits, is approved.
Singapore Airlines
announces
deployment of the
A380 to Auckland from
27 October 2014.
SEPTEMBER
SIA and Virgin
Australia announce
partnership that
allows KrisFlyer and
Velocity Frequent
Flyer members to
convert their Miles and
Points between both
programmes.
Singapore Airlines
named an oicial
sponsor of the 2014
BNP Paribas WTA
Finals Singapore, held
in Asia Pacific for the
first time.
NOVEMBER
Singapore Airlines
donates about
$2.5 million to
Community Chest
through two major
fund-raising events,
a Gala Dinner and
Charity Run, in the
lead-up to Singapore’s
50th birthday in 2015.
The Airline and
Tourism Australia
sign a new, three-
year strategic
marketing deal
worth a total of
AUD12 million
to deepen their
existing commercial
partnership.
DECEMBER
SIA and EVA Air
expand codeshare
agreement to cover
EVA Air-operated
flights beyond Taipei’s
Taoyuan International
Airport to Los Angeles,
Seattle, San Francisco,
New York’s John F.
Kennedy International
Airport, Toronto and
Vancouver.
6OVERVIEW | Significant Events FY2014/15 |