Singapore Airlines 2015 Annual Report Download - page 32

Singapore Airlines embarked on
the next phase of the Towards
Optimal Productivity initiative
through a corporate-wide review.
People
Development
The Airline’s “Towards Optimal Productivity
(TOP)” initiative, launched in December 2012
with the support of Singapore Airlines Sta Union
(SIASU), gained much traction. This encouraged
the Airline to embark on the next phase of TOP
through a corporate-wide review to improve
productivity, optimise jobs, and enable a structure
to better meet the career aspirations of our
workforce. Enhancements are also being made
to the previous programmes implemented under
TOP such as the introduction of a second tier of
lump sum merit awards and an increased cash
voucher quantum for Workplace Improvement
and Innovation Scheme (WINS) contributions.
In 2014, the Airline enhanced its existing training
for ground sta by updating and oering more
targeted courses in the areas of customer
servicing, sales and marketing, reservations
and ticketing, and airport operations. Ground
sta were also trained in the usage of the new
Customer Experience Management (CEM) System
via a suite of e-learning courses.
For cabin crew, the Cabin Crew Readiness
Programme (CCRP) was recently accredited
under the Service Excellence Workforce Skills
Qualifications (WSQ) framework set out
by the Singapore Workforce Development
Agency (WDA). This is testament to Singapore
Airlines’ commitment to service training.
The accreditation allows our CCRP to be
benchmarked against national standards and
reinforces the importance of empowering
employees with nationally-recognised
certifications for training and development.
The WSQ certification is a significant step
forward in recognising our cabin crew members
as service professionals. It will also enhance
the Airline’s ability to continue attracting the
best talent. About 800 new crew members who
undergo the 15-week programme each year will
benefit from this certification.
Beyond picking up functional skills required
for their professional duties on board, cabin
crew also have opportunities for personal and
professional development through the Self-
Directed Learning (SDL) programme. SDL courses
are made available for their enrolment on a
voluntary basis during their o days or annual
leave, and they cover a wide array of courses from
skills development in languages, the culinary arts,
training to leadership and people management.
The SIA Wellness and Health Programme,
introduced in 2011, continues to oer annual
health screening and sports try-out sessions for
sta. Apart from activities that are centred on
physical wellness, lunch-time talks covering topics
on health, mental and financial wellness, as well
as healthy-cooking sessions, are also included.
WSQ
CERTIFICATION
800
new crew members
will benefit from the
certification annually
STAFF STRENGTH
INCREASED
1.7%
30 PERFORMANCE | People Development |