Singapore Airlines 2015 Annual Report Download - page 26

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Operating Review
The Airline continued to
introduce new products and
services, both on the ground
and in the air.
Products & Services
The KrisFlyer programme ventured into new
partnership sectors during the year in review,
while working on enhancing the range of benefits
and rewards for members. The programme
expanded to include additional SIA Group
airlines – Scoot, Tigerair and Vistara – as well as
11 non-airline partners during the year, providing
members with a total of 32 airline partners and
over 170 global non-airline partners in financial
services, travel and increasingly in retail and
everyday spend.
Since June 2014, members were given more
options to earn miles when shopping with
KrisShop, Singapore Airlines’ inflight retail store.
The programme also launched KrisFlyer Spree,
the Airline’s new online shopping mall, from
which members can purchase items ranging
from clothing and accessories to electronics and
toys while being rewarded with miles. With over
2,000 global brands and merchants for members
to choose from, KrisFlyer Spree provides a wide
range of options for members.
A first for the programme, two conversion
initiatives with Virgin Australia’s Velocity
Frequent Flyer programme and Dairy Farm Group
Singapore were launched in the year for members
in Australia and Singapore, respectively. Members
can now access rewards both in the air and on
the ground, through Velocity’s range of non-
redemption rewards and instant cash rebates at
selected brands under Dairy Farm Singapore.
Existing KrisFlyer programme benefits were
also enhanced in the year. Members can now
combine KrisFlyer miles and cash not just for
Singapore Airlines and SilkAir flights but also
to pay for preferred seats in Economy Class on
Singapore Airlines flights for bookings made on
singaporeair.com.
KrisFlyer
EXPANDED TO
32
airline partners
OVER
170
global non-airline
partners
24 PERFORMANCE | Operating Review |