Singapore Airlines 2015 Annual Report Download - page 28
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Operating Review
Products & Services
01
Fitting of Latest Cabin Products to
Boeing 777-300ER Fleet
Singapore Airlines announced an investment of
USD325 million in May 2014 to upgrade 19 Boeing
777-300ERs with the latest generation of cabin
products. This upgrade features new seats which
oer enhanced comfort in all classes of travel
and KrisWorld, the Airline’s advanced inflight
entertainment system upgraded with the latest
hardware oerings and an intuitive graphical user
interface. The new cabin products, introduced in
September 2013, following delivery of the first of
eight additional 777-300ERs ordered from Boeing,
will be fitted to provide consistency across the
entire fleet. Installation work on the 19 earlier
777-300ERs will be completed on all aircra by
September 2016.
Inflight
Services
02
Singapore Airlines’ New
Premium Economy Class
In May 2014, the Airline made an announcement
on plans for a new travel class, Premium Economy,
which was met with highly positive public
feedback. Suggestions were later incorporated
into plans for the new product oerings. From
February 2015, bookings were opened for
travel starting from August 2015. Customers
can expect a bespoke contemporary and stylish
design with thoughtful touches, coupled with
more space, comfort and convenience. Besides
a comfortably wide seat with an eight-inch
recline, the seats are complemented by a sleek
13.3-inch full HD monitor, the largest in its class.
Customers will be able to choose from a more
extensive range of food and beverage oerings
including the Premium Economy Book the Cook
service. There will also be priority check-in and
baggage handling. Premium Economy Class will
be introduced on flights to Sydney, and then
progressively to other points including Beijing,
Hong Kong, Frankfurt, London, Mumbai, New
Delhi, New York, Shanghai, Tokyo and Zurich in
the later part of 2015 and early 2016. The total
investment for the new cabin class, which will
initially be introduced on 19 A380s, 19 777-
300ERs and the first 20 A350s, is estimated at
USD80 million.
01
UPGRADING
19
Boeing 777-300ERs
with the latest
generation of cabin
products
26 PERFORMANCE | Operating Review |