Singapore Airlines 2010 Annual Report Download - page 24

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SINGAPORE AIRLINES
022
operating review
Supporting Our Communities
During the year in review, Singapore Airlines
contributed cash as well as free and rebated
tickets to various charitable organisations and
educational, arts, heritage and sports institutions.
Aside from contributions to the Community
Chest and other local charities to assist
Singapore’s less privileged, the Airline also
supported various overseas community projects,
such as providing air travel for Australian social
workers to Dhaka in Bangladesh for a project to
prevent hearing loss in textile workers.
The Airline maintained its long-running
support for the Arts this year with contributions
to Singapore Symphony Orchestra (SSO),
Singapore Chinese Orchestra, Singapore Dance
Theatre (SDT) and the National Arts Council,
among others. This enabled the SDT to stage
a beloved ballet classic – Swan Lake – and the
SSO to mount an exciting 30th anniversary
concert season, working with world-renowned
musicians such as violinist Sarah Chang and
cellist Yo-Yo Ma, to name a few.
A major project the Airline supported was the
exhibition Quest for Immortality – The World
of Ancient Egypt. Held at the National Museum
of Singapore, the exhibition showcased 230
artefacts spanning from 4000 BC to 950 AD.
Helping to fly the nation’s flag high in the
sporting arena, Singapore Airlines is proud to
be the Official Airline for the inaugural Youth
Olympic Games, to be held in Singapore in
August 2010. The Airline will provide air tickets
and carriage of airfreight, as well as promote
the Games via its proprietary media channels.
Helping to fly the nation’s
flag high in the sporting
arena, Singapore Airlines
is proud to be the Official
Airline for the inaugural
Youth Olympic Games held
in Singapore.