Singapore Airlines 2010 Annual Report Download - page 13

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ANNUAL REPORT 2009/10
011
The Airline expands its frequent flyer
partnership with Air India, allowing frequent
flyer members of both airlines to earn and
redeem miles on either carrier.
November
The Group records a net loss attributable to
equity holders of S$466 million for the first
half of FY 2009-2010.
The Airline announces plans to operate
twice-daily flights between Singapore and
Tokyo Haneda from October 2010.
The Airline and Tourism New South Wales
ink a joint marketing agreement aimed at
boosting visitor numbers to Sydney.
December
The Airline becomes the Official Airline for
the inaugural Youth Olympic Games to be
held in Singapore in August 2010.
SilkAir takes over the operation of all
services between Singapore and Penang.
Dr William Fung Kwok Lun is appointed
to the Board as an independent non-
executive director.
Capacity adjustments are announced,
including frequency increases on some
routes, as well as suspensions of operations
to Pakistan and Nanjing, China.
SIA Mobile is enhanced to include booking
facility and selected KrisFlyer services, for
customers using selected mobile phones,
BlackBerry and iPhone devices.
2010
January
A three-year memorandum of
understanding between the Airline and
Tourism New Zealand comes into effect,
with both parties agreeing to jointly develop
and promote travel to New Zealand on
Singapore Airlines’ services.
February
The Airline partners the Civil Aviation
Authority of Singapore in the world’s first
multi-sector demonstration green flight under
the Asia and Pacific Initiative to Reduce
Emissions (ASPIRE) programme.
The Group returns to profitability in the
third quarter of FY 2009-2010, with a
net profit attributable to equity holders of
S$404 million.
March
The Group announces a number of senior
management appointments.
The Airline signs a memorandum of
understanding with Marina Bay Sands to
promote the Integrated Resort as a destination
for customers travelling to Singapore.
Munich is added as the latest destination in
the Singapore Airlines network; five times
weekly Singapore-Munich-Manchester
services commence.
Zurich becomes the latest destination to
which the Airline operates the Airbus A380;
a total of seven cities are now served by the
Airline’s superjumbo aircraft.