Singapore Airlines 2010 Annual Report Download - page 19

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ANNUAL REPORT 2009/10
017
operating review
With the Singapore Airlines Service Centre
and PPS Club Service Centre under one
roof, customers can look forward to an
integrated experience.
Products and Services
Ground Services
Check in on the go with SIA Mobile
With the introduction of SIA Mobile, Singapore
Airlines’ customers can now book flights and
access KrisFlyer services using selected mobile
phones, BlackBerry and iPhone devices.
They can also choose their seats immediately
after making their SIA Mobile booking, or
during their SIA Mobile check-in, which is
anytime between two and 48 hours prior to
flight departure.
New Singapore Airlines Service Centre
opens in ION Orchard
The Singapore Airlines Service Centre has
moved to ION Orchard, the latest premier
address on Singapore’s busy shopping belt.
Located at Orchard Turn, just above Orchard
MRT station, the new location offers greater
accessibility for customers. Also, with the
Singapore Airlines Service Centre and PPS
Club Service Centre integrated under one roof,
customers can look forward to a more seamless
service experience.
The design of the Centre was conceptualised
following surveys with customers and service
staff. The result is 8,500 square feet of
understated East-meets-West luxury, with
cream and earth tones conveying the warmth
of Asian hospitality.
PPS Connect
Solitaire Priority Passenger Service (PPS)
Club members need no longer worry about
which number to call to get in touch with
Singapore Airlines.
Solitaire PPS Club members with Singapore
mobile numbers need only send a Short
Message Service (SMS) text message through
their roaming-enabled mobile phones, from just
about anywhere in the world, to a designated
number. The system will then automatically
assign a customer service representative to get
in touch with them within 30 minutes.