Singapore Airlines 2010 Annual Report Download - page 16
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SINGAPORE AIRLINES
014
Network
During the year in review, Singapore Airlines
maintained a disciplined approach in
continually matching its network capacity to
prevailing market demand for travel.
A carefully planned reduction in capacity was
carried out, to manage the precipitous decline
in travel demand experienced in the first half
of the financial year. The more than 10%
reduction in capacity over the course of the
financial year enabled the Airline to manage its
operational costs in difficult conditions.
The second half of the year in review saw
signs of a recovery in market conditions, and
capacity adjustments were made in response to
indications that demand in certain sectors was
on a sustained upward trend.
On the flip side, a number of points continued
to see weak demand. Frequency subsequently
was reduced for a number of services, and
the difficult decision was taken to suspend
Singapore-Karachi-Lahore and Singapore-
Nanjing services, both twice-weekly routes.
Despite the overall downturn in travel demand
during the year in review, the Airline continued
to target new growth areas for its network.
Munich became the newest addition to the
Singapore Airlines network, when five-times-
weekly Singapore-Munich-Manchester services
were introduced on 28 March 2010. The
Airline will also begin twice-daily operations
to Tokyo Haneda Airport in October 2010,
complementing the existing twice-daily services
to Tokyo Narita Airport.
The Airline’s flagship Airbus A380 also
continued to prove popular with customers
eager to experience the product offerings
on the world’s largest commercial passenger
aircraft. Four new destinations served by
the superjumbo were introduced during the
financial year - Paris, Hong Kong, Melbourne
and Zurich. There are now seven destinations
to which Singapore Airlines operates the A380,
including Sydney, London and Tokyo.
There are positive signs of a recovery in travel
demand. However, operating conditions remain
challenging, and yields in particular are still under
pressure. The Airline will continue its policy of
carefully matching capacity to demand across
its network, and will maintain flexibility to make
changes to its network if and when necessary.
operating review
The Airline will continue its
policy of carefully matching
capacity to demand across
its network, and will
maintain flexibility to make
changes to its network if and
when necessary.