Kroger 2014 Annual Report Download - page 69

A-4
IS S U E R P U R C H A S E S O F E Q U I T Y S E C U R I T I E S
Period (1)
Total Number
of Shares
Purchased (2)
Average
Price Paid
Per Share
Total Number of
Shares
Purchased as
Part of Publicly
Announced
Plans or
Programs (3)
Maximum Dollar
Value of Shares
that May Yet Be
Purchased Under
the Plans or
Programs (4)
(in millions)
First period - four weeks
November 9, 2014 to December 6, 2014 . . . . 87,884 $58.72 78,700 $500
Second period - four weeks
December 7, 2014 to January 3, 2015 . . . . . . 223,024 $62.33 182,731 $500
Third period – four weeks
January 4, 2015 to January 31, 2015 . . . . . . . . 290,348 $66.08 259,725 $500
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 601,256 $63.61 521,156 $500
(1) The reported periods conform to our fiscal calendar composed of thirteen 28-day periods. The fourth
quarter of 2014 contained three 28-day periods.
(2) Includes (i) shares repurchased under a program announced on December 6, 1999 to repurchase
common shares to reduce dilution resulting from our employee stock option and long-term incentive
plans, under which repurchases are limited to proceeds received from exercises of stock options and
the tax benefits associated therewith (the “1999 Repurchase Program”), and (ii) 80,100 shares that were
surrendered to the Company by participants under our long-term incentive plans to pay for taxes on
restricted stock awards.
(3) Represents shares repurchased under the 1999 Repurchase Program.
(4) The amounts shown in this column reflect the amount remaining under the $500 million share repurchase
program authorized by the Board of Directors and announced on June 26, 2014. Amounts available under
the 1999 Repurchase Program are dependent upon option exercise activity. The repurchase programs
do not have an expiration date but may be terminated by the Board of Directors at any time.
BU S I N E S S
The Kroger Co. (the “Company” or “Kroger”) was founded in 1883 and incorporated in 1902. As of
January 31, 2015, we are one of the largest retailers in the nation based on annual sales. We also manufacture
and process some of the food for sale in our supermarkets. Our principal executive offices are located at 1014
Vine Street, Cincinnati, Ohio 45202, and our telephone number is [phone]. We maintain a web site
(www.thekrogerco.com) that includes additional information about the Company. We make available through
our web site, free of charge, our annual reports on Form 10-K, our quarterly reports on Form 10-Q, our
current reports on Form 8-K and our interactive data files, including amendments. These forms are available
as soon as reasonably practicable after we have filed them with, or furnished them electronically to, the SEC.
Our revenues are predominately earned and cash is generated as consumer products are sold to customers
in our stores. We earn income predominantly by selling products at price levels that produce revenues in
excess of the costs to make these products available to our customers. Such costs include procurement and
distribution costs, facility occupancy and operational costs, and overhead expenses. Our fiscal year ends
on the Saturday closest to January 31. All references to 2014, 2013 and 2012 are to the fiscal years ended
January 31, 2015, February 1, 2014 and February 2, 2013, respectively, unless specifically indicated otherwise.
EM P L O Y E E S
As of January 31, 2015, Kroger employed approximately 400,000 full- and part-time employees. A majority
of our employees are covered by collective bargaining agreements negotiated with local unions affiliated with
one of several different international unions. There are approximately 300 such agreements, usually with
terms of three to five years.