Foot Locker 2013 Annual Report Download - page 38

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Lady Foot Locker — ‘‘The Place for Her’’ — Lady Foot Locker is a leading U.S. retailer of athletic footwear,
apparel, and accessories for active women. Its stores carry major athletic footwear and apparel brands, as well
as casual wear and an assortment of apparel designed for a variety of activities, including running, walking,
training, and fitness. In November 2012, the Company announced the introduction of a new banner named
‘SIX:02.’’ This new banner is an elevated retail concept featuring top brands in fitness apparel and athletic
footwear for women for a variety of activities, including CrossFit, yoga, strength training, and dance. Lady Foot
Locker and SIX:02 operate 250 and 7 stores, respectively, and are located in the United States, Puerto Rico, and
the U.S. Virgin Islands. These stores have an average of 1,400 selling square feet.
Kids Foot Locker ‘Where Kids Come First’ Kids Foot Locker is a children’s athletic retailer that offers the
largest selection of brand-name athletic footwear, apparel and accessories for children. Its stores feature an envi-
ronment geared to appeal to both parents and children. Its 336 stores are located in the United States, Puerto Rico,
the U.S. Virgin Islands, Europe, and Canada. These stores have an average of 1,400 selling square feet.
Footaction ‘Head-to-Toe Sport Inspired Style’ Footaction is a national athletic footwear and apparel
retailer. The primary customer is a confident, influential young male who is driven by style and is always thought-
ful about his look. Its 277 stores are located throughout the United States and Puerto Rico and focus on
marquee footwear and branded apparel. The Footaction stores have an average of 2,900 selling square feet.
Champs Sports — ‘We Know Game’’ — Champs Sports is one of the largest mall-based specialty athletic foot-
wear and apparel retailers in North America. Its product categories include athletic footwear and apparel, and
sport-lifestyle inspired accessories. This assortment allows Champs Sports to differentiate itself from other mall-
based stores by presenting complete head-to-toe merchandising stories representing the most powerful
athletic brands, sports teams, and athletes in North America. Its 542 stores are located throughout the United
States, Canada, Puerto Rico, and the U.S. Virgin Islands. The Champs Sports stores have an average of 3,500
selling square feet.
Runners Point — During the second quarter of 2013, the Company acquired the German retailer, Runners Point
Group. The Athletic Stores Segment includes the retail stores of Runners Point Group, including Runners Point,
specializing in running footwear, sneakers, running apparel, and equipment, Sidestep, a predominantly sports
fashion footwear banner, and Run
2
, a newer concept aimed at the high performance serious runner. Runners
Point, Sidestep, and Run
2
operate, 100, 78, and 15 stores, respectively. These stores are located in Germany,
Austria, and the Netherlands and have an average of 1,100 selling square feet.
Direct-to-Customers
The Company’s Direct-to-Customers segment is multi-branded and multi-channeled. This segment sells,
through its affiliates, directly to customers through its Internet websites, mobile devices, and catalogs.
The Direct-to-Customers segment operates the websites for eastbay.com, final-score.com,
eastbayteamservices.com, ccs.com, as well as websites aligned with the brand names of its store banners
(footlocker.com, ladyfootlocker.com, six02.com kidsfootlocker.com, footaction.com, and champssports.com).
Additionally, this segment includes Tredex, the direct-to-customer subsidiary of Runners Point Group, which
operates the websites for runnerspoint.com, sidestep-sneakers.com, and sp24.com. These sites offer one of
the largest online selections of running sport items in Europe, while providing a seamless link between e-com-
merce and store banners.
Eastbay — ‘‘Prepare to Win’’ — Eastbay is among the largest direct marketers in the United States, providing
the high school athlete with a complete sports solution including athletic footwear, apparel, equipment, team
licensed, and private-label merchandise for a broad range of sports.
CCS ‘We are Board Culture’ In 2008, the Company purchased CCS, an Internet and catalog retailer of
skateboard equipment, apparel, footwear, and accessories. CCS serves the needs of the 12-24 year old seeking
an authentic board lifestyle shop. CCS is anchored in skate but appealing to the surrounding board culture. The
CCS format offers board lifestyle merchandise that will fit the needs of the customer all year long and stocks the
best selection of both core and lifestyle brands.
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